Social Media Specialist (B2B technology industry)

Key Responsibilities

· Collaborate with internal teams to translate marketing objectives into social strategies.

· Execute strategic social campaign planning for individual marketing campaigns and projects.

· Develop an organic content strategy and handles the editorial calendar including the scheduling via Khoros Marketing or any similar scheduling platform.

· Copywriting, Generate creative assets (Using tools such as Canva/Adobe), and manage related processes.

· Daily use of social media channels for reporting, analytics, and trend tools (including but not limited to: Spreadfast, Trello, Adobe Web Analytics).

· Moderate and respond to all social media engagement (replies, comments, messages) with an excellent customer service attitude.

· Test, optimize, and report global campaign results on an ongoing basis across multiple social media channels and present to internal stakeholders.

· Proactively identify campaign issues and formulate actionable solutions based off findings.

· Understand the company’s business objectives to effectively translate them into social media campaign goals and strategies.

· Monitor social media trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities and optimize user experience through analytics and A/B testing.

· Clearly communicate work status, potential issues, and successes with team, internal stakeholders, and external agency.

Key candidate requirements:

· Strong communication skills: you will be able to craft your ideas and messages to fit a variety of channels and contexts both in short and long form.

· Organizational skills: This is a fast-paced job and may require managing multiple projects simultaneously. You need to be able to stay on top of them, and always be able to communicate where things are.

· Natural networker: this role involves developing positive relationships with a variety of internal and external stakeholders and our brand’s audience on social media.

· Good judgment: You will decide how to handle engagement from our audience - how to respond appropriately in real-time and in a variety of contexts. You will be the voice of our brand in social media and must represent NI every day in a way that treats our customers well, portrays us positively in the community, and helps move the business forward.

· Adaptability: You will wear a lot of hats in this role as you support our social channels for multiple programs. On any giving day you’ll be a copywriter, editor, customer support specialist, PR representative, creative director, and project manager.

Key technical requirements:

· Bachelor’s degree.

· 3-5 years of experience in digital marketing; including experience with the management of social media accounts for a brand.

· Has direct experience either personally or professionally with the following channels: LinkedIn, YouTube, Facebook, X (formerly Twitter), YouTube, and Instagram.

· Fast and independent learner when it comes to software, apps, and digital tools.

Preferred skills and experience:

· Experience in managing and creating B-to-B content.

· Experience working in an international corporate environment and/or with global social media channels.

· Strong initiative and resourcefulness; highly self-motivated.

· Passion for data and data-driven decision making; strong analytical skills.

· Ability to communicate results to management and in a fast-paced environment.