๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฎ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฏ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฎ๐ฑ-๐ฏ๐ฌ ๐๐ฃ๐)
Experience: 5+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time
We are seeking a strategic and execution-focusedย Integrated Marketing Managerย to lead the planning, coordination, and execution of multi-channel marketing initiatives across a portfolio of consumer brands. This role is ideal for professionals with strong expertise inย integrated marketing, campaign management, e-commerce marketing, and direct-to-consumer (D2C) brand strategy, who thrive in fast-paced environments and excel at managing complex cross-functional initiatives.
As an Integrated Marketing Manager, you will own the annual marketing roadmap, promotional calendar, and end-to-end campaign execution across digital channels. Working closely with creative, e-commerce, paid media, email, social, and leadership teams, you will ensure every campaign is delivered on time, aligned with brand objectives, and optimized for customer engagement and business growth. This role requires exceptional project management, stakeholder collaboration, and analytical capabilities to successfully manage multiple brands and marketing priorities.
Requirements
Key Responsibilities
- Develop and execute the annual integrated marketing strategy across multiple consumer brands.
- Build and manage promotional calendars for product launches, seasonal campaigns, and key retail events.
- Lead cross-functional campaign planning and execution across creative, e-commerce, paid media, email, social media, and leadership teams.
- Coordinate integrated product launch plans that deliver consistent messaging across every customer touchpoint.
- Ensure campaigns are delivered on schedule while maintaining high standards of quality, consistency, and brand alignment.
- Analyze campaign performance and marketing metrics to identify optimization opportunities and improve overall effectiveness.
- Partner with e-commerce teams to optimize merchandising strategies, promotions, and online product launches.
- Collaborate with media buying teams to maximize campaign performance, audience reach, and marketing budget efficiency.
- Work closely with creative teams to ensure timely delivery of campaign assets that support business objectives.
- Monitor market trends, competitor activities, and consumer behavior to identify emerging opportunities.
- Develop scalable marketing processes, documentation, and planning frameworks that improve operational efficiency.
- Serve as a key point of coordination between global stakeholders while effectively managing multiple brands and overlapping campaign schedules.
What Makes You a Great Fit
- 5+ years of experience inย Integrated Marketing,ย Brand Marketing,ย Marketing Strategy, orย Campaign Management.
- Proven experience managing large-scale, cross-functional marketing campaigns across multiple channels.
- Strong understanding ofย e-commerce marketing,ย D2C business models, and customer lifecycle marketing.
- Experience building annual promotional calendars, product launch strategies, and integrated marketing plans.
- Hands-on experience collaborating with creative, paid media, email marketing, social media, and e-commerce teams.
- Strong analytical skills with experience interpreting campaign performance metrics and marketing analytics.
- Excellent project management, organizational, and stakeholder management capabilities.
- Familiarity with international promotional calendars and retail campaign planning is an advantage.
- Willingness to collaborate with global teams and support overlapping working hours when required.
- A strategic, detail-oriented, and highly organized professional who can balance multiple priorities while delivering high-impact marketing initiatives.