Sr. Product Manager, Vaccine Consumer

Job Description

HCP public education :

The Senior Product Manager will be responsible for HCP public education initiatives within the Consumer Team, bridging HCP and consumers through innovative educational formats. This role requires a unique blend of consumer insights, FMCG expertise, and HCP engagement experience to drive impactful education strategies.

Key Responsibilities

• HCP Ecosystem Understanding: Map and analyze the full HCP public education landscape, including academic congresses, associations, digital platforms, and social media.
• Innovative Education Formats: Design and implement creative approaches to educate HCPs (e.g., congress activations, digital platforms, social media innovations, interactive content).
• Public education via HCP: Enable and inspire HCPs to engage consumers with credible, accessible education.
• Consumer Insights Application: Translate consumer behavior and needs into actionable education strategies, leveraging FMCG industry best practices.
• Cross-functional Collaboration: Partner with procurement, agencies, medical affairs, and external stakeholders to ensure seamless project execution.
• Performance Measurement: Establish KPIs and track the effectiveness of HCP education initiatives.

Required Skills:

Adaptability, Brand Management, Consumer Behavior, Content Creation, Creativity, Customer Insights, Digital Consumer Engagement, Digital Platforms, Market Research, Market Segmentation, Social Media, Social Media Management, Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

n/a

Job Posting End Date:

09/30/2026

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