Business Development Manager

Make A Difference For Those Who Make The World™

The What

As a Business Development Manager (BDM), you will be part of a dedicated team based in Calgary, AB or Edmonton, AB and reporting to the Independent Retail (IR) Sales Manager. This field-based role supports a broad territory from Thunder Bay, ON to Vancouver Island, BC, and requires regular regional travel, including up to 50% overnight travel weekly.

If you enjoy building strong customer relationships, growing a territory and representing industry-leading brands, this is an exciting opportunity to make a real impact while helping customers succeed.

The Why
It takes great people to achieve greatness.  People with a sense of purpose and integrity.  People with a relentless pursuit of excellence.  People who care about making things better For Those Who Make The World™.  Sound like you?  Join our top-notch team of nearly 48,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER. 

What You Will Get To Do

• Grow, develop, and drive sales within your assigned territory across whole goods categories and parts.
• Develop dealer growth plans, forecast product demand, manage dealer inventory, communicate promotions, review programs, and support warranty resolution.
• Maintain accurate sales information in Salesforce, including weekly call reports and other reports as required.
• Partner with the Credit department to ensure dealer payment procedures are followed throughout your territory.
• Support the growth of Professional (PRO) products by recruiting new PRO dealers, strengthening dealer relationships, participating in demonstrations and open houses, and communicating opportunities to the IR Sales Manager.
• Drive parts sales growth by encouraging Independent Retail dealers to become Service Dealers, ensuring consumers receive exceptional service that promotes repeat business and long-term customer loyalty.
• Represent Stanley Black & Decker at dealer Open Houses, Demo Days, Test Drives, Trade Shows, and other key customer events. Demonstrate products confidently while highlighting features and benefits and coordinate training for dealer employees.
• Manage dealer advertising packages by establishing budgets, developing advertising plans, ensuring adequate signage, and promoting merchandising best practices that drive consumer traffic.
• Collaborate with Customer Service to communicate product availability, inventory levels, and delivery schedules while helping move surplus inventory across all brands within the assigned territory.

Who You Are

• Post-secondary education in Sales, Marketing, or a related field.
• 3+ years of business development or territory sales experience, ideally within the commercial outdoor products industry or selling through an independent retail channel.
• Client-focused with exceptional relationship-building and communication skills.
• Strong planning, organization, and territory management abilities.
• Proven self-starter who takes ownership, follows through, and works effectively with minimal supervision.
• Highly motivated with a results-driven mindset.
• Proficient in Microsoft Office (Word, Excel, Outlook, and PowerPoint) and Salesforce or similar CRM platforms.
• Flexible and able to travel extensively throughout the assigned territory, including up to 50% weekly overnight travel.

What You Get

• Competitive compensation with an anticipated annual base salary of $70,000–$85,000, based on your experience, skills, qualifications, and market location.
• Performance-based earning potential through a discretionary sales incentive bonus targeted at 20% of your annual salary, based on the achievement of defined objectives and plan terms. Bonuses are not guaranteed.
• Company-provided fleet vehicle for both business and personal use, making travel across your territory easy and convenient.
• Comprehensive benefits package designed to support your health, well-being, and financial future.
• The tools you need to succeed, including a company vehicle, cell phone, and laptop.
• A supportive and collaborative team where your ideas are valued and you can bring your best self to work every day.
• Career growth opportunities across our diverse businesses as part of a Fortune 200 company, with the chance to learn, grow, and advance your career.
• Meaningful ways to give back through community involvement and volunteer initiatives that make a positive impact.
• Employee perks including GoodLife Fitness discounts, employee product purchase programs, and many more exclusive offers

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world.  We’re more than the #1 tools company.  More than a driving force in outdoor power equipment.  More than a global leader in industrial.  We’re visionaries and innovators.  As successful as we’ve been in the past, we have so much further to go.  That’s where you come in.  Join us!

This job posting is for an existing vacancy within our organization. 

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit.  We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.