Senior Lifecycle Marketing Manager
United StatesFull-timePosted Jul 30, 2026
Sequencing is building the interface between humanity and its DNA.
Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth.
As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
As Senior Manager, Lifecycle Marketing at Sequencing.com, you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging.
This is a highly analytical role for someone who wants to understand exactly how customers move through the product – from purchase and DNA kit activation through sequencing results, delivery, subscription engagement, retention, and win-back. You will dig into large, complex customer datasets, identify where customers convert or drop off, and turn those insights into personalized lifecycle programs that measurably improve activation, engagement, retention, and long-term subscription value.
You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to translate complex genomic and health insights into clear, motivating experiences that help customers get more value from their DNA over time.
This is not a generalist brand marketing or campaign-management role. The right person combines lifecycle strategy, hands-on execution, clear messaging, experimentation, and deep analytical curiosity.
Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Where required by applicable law, candidates may request a reasonable accommodation or an alternative selection process by contacting joinus@sequencing.com.
Sequencing Inc. may use artificial intelligence (AI) or automated tools as part of the recruiting and hiring process, including for application screening and candidate evaluation. These tools may analyze information provided in your application materials or during the hiring process.
All legitimate Sequencing roles are posted on our official careers page and require you to apply through our company application portal. If a role claiming to be with Sequencing asks you to apply or communicate outside of those channels, it is not an authentic opportunity with our team. During our hiring process, we or our recruitment partners will never ask you to send money, purchase equipment, or share bank, credit card, or Social Security information before a verified offer. We also will not make same day offers without interviews or ask you to communicate only through informal messaging apps. If you believe someone is misusing our name in a fake posting, please report it to the job board or verify the posting by contacting careers@sequencing.com.
Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth.
As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
The opportunity
As Senior Manager, Lifecycle Marketing at Sequencing.com, you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging.
This is a highly analytical role for someone who wants to understand exactly how customers move through the product – from purchase and DNA kit activation through sequencing results, delivery, subscription engagement, retention, and win-back. You will dig into large, complex customer datasets, identify where customers convert or drop off, and turn those insights into personalized lifecycle programs that measurably improve activation, engagement, retention, and long-term subscription value.
You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to translate complex genomic and health insights into clear, motivating experiences that help customers get more value from their DNA over time.
This is not a generalist brand marketing or campaign-management role. The right person combines lifecycle strategy, hands-on execution, clear messaging, experimentation, and deep analytical curiosity.
What you'll own
- Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
- Analyze the entire customer journey to understand behavior, conversion, engagement, churn, and lifetime value across key customer segments.
- Work directly with customer and product data – including large subscription datasets – to identify lifecycle gaps, behavioral patterns, drop-off points, and growth opportunities.
- Plan, write, build,launch, and optimize lifecycle campaigns across email, SMS, push, and in‑product messaging.
- Build and continuously improve automated programs spanning onboarding, kit activation, education, results delivery, feature adoption, subscription engagement, retention, win-back, and referral.
- Translate complex genetic and scientific concepts into clear, personalized, benefit‑driven messages for non-expert audiences.
- Use AI tools to increase speed and quality of ideation, content development, quality assurance, analysis, and iteration.
- Partner with Product, Data, and Engineering to improve event tracking, data quality, experimentation, and the infrastructure needed to power sophisticated lifecycle programs.
- Define clear hypotheses and success metrics for lifecycle programs, then design rigorous tests across messaging, offers, audiences, timing, channels, and workflows.
- Move beyond topline reporting to investigate why performance changed and determined what action to take next.
Who you are
- 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
- Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
- Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
- Deep familiarity with experimentation and A/B testing across email and CRM channels.
- Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.
Benefits Overview
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) with company matching
- Paid time off (PTO)
- Paid volunteer time off
- Fully remote work with home office stipend
- Parental bonding leave
- Clinical-grade whole genome sequencing for you and your family (private and confidential)
Join Sequencing
- Redefine how people understand themselves through their DNA
- Build category-defining products alongside scientists, engineers, and innovators
- Contribute to technology that will improve and extend millions of lives
- Shape one of the most important emerging categories in AI and healthcare
Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Where required by applicable law, candidates may request a reasonable accommodation or an alternative selection process by contacting joinus@sequencing.com.
Sequencing Inc. may use artificial intelligence (AI) or automated tools as part of the recruiting and hiring process, including for application screening and candidate evaluation. These tools may analyze information provided in your application materials or during the hiring process.
All legitimate Sequencing roles are posted on our official careers page and require you to apply through our company application portal. If a role claiming to be with Sequencing asks you to apply or communicate outside of those channels, it is not an authentic opportunity with our team. During our hiring process, we or our recruitment partners will never ask you to send money, purchase equipment, or share bank, credit card, or Social Security information before a verified offer. We also will not make same day offers without interviews or ask you to communicate only through informal messaging apps. If you believe someone is misusing our name in a fake posting, please report it to the job board or verify the posting by contacting careers@sequencing.com.