Marketing Engagement Lead - PDT, HAE
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Job Description
The Marketing Engagement Lead (Sr. Manager) is accountable for owning the local customer engagement strategy and brand performance for assigned brands, translating Takeda's central brand strategy and modular content into locally executable plans. The role designs customer journeys, orchestrates omnichannel engagement, drives customer-centric execution, and ensures delivery of local brand objectives through effective cross-functional collaboration and data-driven decision making. The role serves as the primary owner of local brand engagement, customer experience, and execution excellence, while providing local market, customer, and performance insights to shape future strategy and content development across the broader Takeda organization.
Role Core Responsibilities & Accountabilities
Customer Engagement & Brand Leadership
Own the local customer engagement strategy for assigned brands, translating global and cluster strategies into effective local execution.
Own local brand performance and execution of brand objectives within the assigned portfolio.
Develop and maintain the Local Engagement Plan, covering customer segments, engagement objectives, channel mix, content deployment, investment allocation, measurement, and optimization plans.
Design and continuously optimize customer journeys and stakeholder experiences across all engagement channels and touchpoints.
Define engagement objectives, customer priorities, messaging strategies, and content requirements for different stakeholder groups.
Ensure all engagement activities remain aligned with Takeda's Patient–Trust–Reputation–Business (PTRB) decision-making framework.
Omnichannel Strategy & Customer Experience
Lead omnichannel customer engagement strategies across field, digital, congress, advisory board, and non-personal promotion channels.
Ensure effective deployment of modular content and omnichannel campaigns through approved Takeda content ecosystems.
Drive customer experience excellence through data-driven engagement planning and optimization.
Utilize data, analytics, CRM platforms, AI-enabled tools, and next-best-action capabilities to improve engagement effectiveness and customer outcomes.
Continuously assess engagement effectiveness and identify opportunities to improve customer experience and business impact.
Customer Insights & Market Understanding
Conduct local market assessments and customer insight gathering to inform engagement strategies and business priorities.
Champion the Voice of Customer (VOC) by integrating field insights, customer feedback, market intelligence, and stakeholder perspectives into decision-making.
Monitor customer needs, competitive activities, market developments, and emerging trends impacting assigned brands.
Translate customer and market insights into actionable recommendations for business improvement and future strategy development.
Provide structured feedback, insight generation, and content recommendations to Marketing & Customer Excellence (MCE) and relevant cluster stakeholders.
Own local brand health, engagement effectiveness, and execution performance, proactively identifying risks and opportunities to maximize brand impact within assigned portfolios.
Partner with Cluster Insights & Analytics to leverage analytics, forecasting outputs, and performance reporting in support of customer engagement decisions.
Cross-Functional Brand Execution
Lead and orchestrate cross-functional engagement planning and execution across Commercial, Medical, Market Access, Regulatory, Compliance, DD&T, Finance, and other relevant functions.
Act as the primary local marketing lead for assigned brands and ensure alignment of all engagement activities.
Lead local engagement teams through influence and matrix leadership without formal people management responsibility.
Partner closely with Sales Leads to ensure messaging consistency, customer engagement effectiveness, and successful deployment of engagement plans.
Collaborate with Campaign Activation, Commercial Capabilities, Insights & Analytics, and Medical teams to maximize customer impact and organizational effectiveness.
Financial & Resource Management
Manage local engagement investments and allocated marketing budgets to maximize return on investment and business impact.
Ensure effective prioritization of resources, activities, and investments aligned with customer needs and business objectives.
Partner with Finance, Supply Chain, Commercial Leads, and Insights & Analytics teams to support demand planning, business planning, and forecasting processes.
Monitor engagement-related financial performance and ensure responsible budget stewardship.
Scientific & Stakeholder Engagement
Build and maintain trusted relationships with healthcare professionals, professional organizations, and relevant external stakeholders.
Ensure customer engagement activities remain scientifically balanced, compliant, and aligned with Takeda values.
Support development of customer engagement tools, educational initiatives, and stakeholder interaction programs that enhance customer value and company reputation.
AI & Digital Transformation
Champion adoption of innovative customer engagement approaches, digital capabilities, and AI-enabled solutions.
Promote data-driven decision making and continuous improvement through advanced analytics and technology-enabled engagement models.
Partner with DD&T and Commercial Capabilities teams to maximize value from digital investments and future customer engagement solutions.
Role Mandatory Responsibilities
To act in line with Takeda's Information Security Policy and Acceptable Use of Technology Policy.
Ensure full compliance with all applicable Takeda policies, procedures, industry codes, and governance requirements.
Act as a role model for Takeda values, ethics, integrity, and values-based decision making (Takeda-ism).
Ensure timely completion of all mandatory training requirements.
Promote and maintain a strong Speak-Up culture across the organization.
Job Dimension
People Leadership: No direct reports; leads cross-functional teams through influence and matrix leadership.
Revenue Impact: Yes – Direct impact on brand performance, customer engagement effectiveness, and business outcomes.
Budget Responsibility: Yes – Responsible for local engagement investments and allocated marketing budgets.
Strategic Impact: High – Responsible for local brand engagement strategy, customer experience, and execution excellence.
Geographic Scope: Türkiye.
Role required Qualifications & Capabilities
Qualifications
Bachelor's degree required; Master's degree (MBA, Life Sciences, Marketing, or equivalent) preferred.
Significant experience in pharmaceutical marketing, customer engagement, omnichannel strategy, or related commercial functions.
Strong experience in customer journey design, omnichannel engagement, and customer-centric marketing.
Experience working in matrix organizations and cross-functional environments.
Strong understanding of healthcare markets, customer engagement models, and pharmaceutical industry dynamics.
Experience utilizing data, analytics, CRM platforms, AI-enabled tools, and digital engagement capabilities.
Strong business acumen, financial understanding, and budget management experience.
Fluent Turkish and English.
Capabilities
Brand & Customer Engagement Leadership
Omnichannel Strategy & Customer Experience
Customer Insights & Voice of Customer
Stakeholder Influence & Matrix Leadership
Data-Driven Decision Making
AI & Digital Marketing Capabilities
Financial & Resource Management
Cross-Functional Collaboration
Strategic Thinking & Business Acumen
Innovation & Continuous Improvement
Change Leadership
Aligned to Takeda's 4 Leadership Behaviors
Think Strategically
Inspire Others
Elevate Capabilities
Deliver Priorities