SEA Category Development Marketer - Consumer
Job Description:
Leads category growth and consumer understanding within the country/region, with accountability for key performance indicators such as organic sales growth, standard gross margin, and market share. Applies strong category expertise to translate portfolio strategies into actionable plans, overseeing the end-to-end process from new product introduction to successful product availability.
Portfolio
-Adapts the area portfolio strategy and marketing plan for specific regions or countries.
ØAnalyzes the portfolio, market, and competitors to develop plans and storytelling that drive category growth.
ØCommunication and alignment with country all functions for portfolio strategy/programs
ØPortfolio Management/LCM including RA/Packaging/Product availability/Support PACE
-NPI Pipeline & Launch:
ØUnderstands consumer behavior and identifies unmet needs to influence area/global portfolio teams in product innovation.
ØLaunches new products in the country/region with a comprehensive marketing plan.
ØLead approved local NPI project
-Country PIPO Plan
Price
-Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.
-Develops a price increase plan to optimize margins and counteract inflation or changes in costs.
-Collaborates with APL to implement price guidance.
Campaign
-Own overall sales growth targets for campaigns within the country or region.-
-Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
-Implement campaign strategy locally by defining:
ØBusiness objectives
ØHero/Promotion product at the SKU level
ØEnsure adequate product inventory
ØInfluence CCX on Media choices
-Partners with CCX to validate campaign elements (message, assets).
Analytics/Budget
-Examines syndicated data to identify key growth opportunities and leads projects aimed at gaining or recovering market share.
-Local activation budget management and tracking
Qualifications;
· Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
· At least 5 years of experience in marketing, brand management, or category development
· Strong understanding of marketing principles, consumer behavior, and campaign management.
· Proficiency in Microsoft Office Suite and marketing analytics tools.
· Excellent written and verbal communication skills.
· Strong project management and organizational abilities.
· Ability to analyze data and translate insights into actionable recommendations.
· Strong English language skills and the ability to communicate clearly and professionally with diverse stakeholders.
· Have own car
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