The US Consumer Card Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across proprietary, co-brand, private label, and personal loan products across the business. The Customer Marketing (CM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.
The Head of Customer Marketing Insights is responsible for developing the next generation of Customer Marketing strategies for Citi, taking into account competitive views, deep analysis of performance and results across all channels and the needs of each business. In addition, this role will lead and champion critical initiatives and detailed annual plans that deliver on that strategy and that are designed to transform ECM Marketing.
Responsibilities
- Develop transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers
- Drive deep analyses to aid in strategy development, including finding new ways to frame program profitability, customer engagement, developing compelling business cases for strategies, and partnering with Analytics on major analyses and opportunities
- Develop and drive strategic insights to transform all areas of Customer Marketing, focusing on understanding customer behavior for "real-time" marketing strategies, customer-level segmentation strategies, refining digital channel marketing approaches, mapping customer journeys for various segments, and identifying areas for efficiency gains through process optimization and automation.
- Design and drive the annual strategic planning process for Customer Marketing organization, ensuring that overall and within each business that we are advancing key transformation initiatives
- Establish, monitor and track performance of Customer Marketing against commitments to each business (e.g., KPI’s, key metrics) and provide clear reasons for results, as well as plans and roadmaps to mitigate any under-delivery
Required Qualifications & Skills
- 10 or more years of progressive experience in marketing strategy, analytics, strategic initiatives, and / or management consulting, with a clear record of building strategies from the ground up using data, competitive intelligence, and customer insight.
- Structured problem-solving capability, including root cause analysis and hypothesis-driven thinking to diagnose performance issues and identify strategic opportunities.
- Comfort with financial and quantitative analysis, including scenario development, P&L drivers for consumer card and lending products, and the ability to scope and direct analysis across direct and indirect reports.
- Ability to define, build, and track KPI frameworks and metrics dashboards that connect marketing activity directly to business performance outcomes.
- Experience preparing and delivering executive-level presentations on marketing strategy and results, with the ability to structure and execute with limited direction.
- Expertise in designing and scaling planning processes for large, complex organizations, translating ambiguous challenges into structured frameworks and delivering clear, actionable outputs.
- Bachelor's and / or Master's degree in marketing, economics, finance, accounting, engineering, mathematics, statistics, business, computer science, or a related quantitative field, plus 10 or more years of post-graduate experience.
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Job Family Group:
Marketing
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Job Family:
Marketing Program Management
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Time Type:
Full time
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Primary Location:
New York New York United States
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Primary Location Full Time Salary Range:
$163,600.00 - $245,400.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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Anticipated Posting Close Date:
Aug 04, 2026
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Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.