Senior Executive - Graphic Designer

All JobsJoin Talent NetworkCandidate LoginBack To All JobsSenior Executive - Graphic DesignerFull TimeJob Code: P-40493 | Purplle.com Vikhroli, Mumbai, Maharashtra, India1 positionExpires on 31/08/2026Sign in to apply Required Experience3 - 5 YearsSkillsgraphic designerJob DescriptionJob OverviewWe are looking for a highly creative and detail-oriented Senior Graphic Designer to lead platform-first visual communication for Purplle’s e-commerce ecosystem. This role focuses on designing high-converting, visually compelling creatives across app, website, CRM, and performance marketing touchpoints while maintaining strong brand consistency.The ideal candidate understands beauty and skincare aesthetics, platform merchandising, customer behavior, and performance-driven design. You should be comfortable working in a fast-paced e-commerce environment with quick turnaround timelines and strong ownership of creative output.Key Responsibilities:Platform & E-commerce DesignDesign homepage creatives, campaign landing pages, category banners, offer strips, widgets, and merchandising assets for web and app.Create high-converting platform visuals aligned with business objectives, sales events, and seasonal campaigns.Ensure visual consistency across all customer touchpoints within the Purplle ecosystem.CRM & Performance CreativesDesign creatives for emailers, push notifications, WhatsApp, app notifications, and retention campaigns.Develop static and motion creatives for Meta, Google, and other performance marketing channels.Optimize designs based on CTR, conversion, engagement, and campaign insights.Brand & Campaign ExecutionTranslate campaign concepts into scalable design systems across multiple formats and sizes.Collaborate with marketing, category, growth, and content teams for end-to-end campaign execution.Maintain strong visual storytelling while balancing performance and business goals.AI & Creative InnovationLeverage AI tools like Midjourney, Firefly, ChatGPT, or similar platforms for faster ideation and creative production.Explore new design trends, motion styles, and digital-first visual formats relevant to beauty commerce.Design OperationsManage multiple projects simultaneously with quick turnaround times.Ensure pixel-perfect execution, organized files, and production-ready outputs.Mentor junior designers and contribute to overall creative quality standards.Requirements4–7 years of experience in graphic design, preferably in e-commerce, beauty, fashion, or D2C brands.Strong portfolio showcasing platform banners, CRM creatives, campaign design, and digital merchandising.Advanced proficiency in Adobe Photoshop, Illustrator, and Figma.Working knowledge of After Effects/Premiere Pro is a plus.Strong understanding of typography, layout, hierarchy, and conversion-focused design.Ability to work in a fast-paced, high-volume environment with attention to detail.Understanding of AI-assisted creative workflows is preferred.Preferred SkillsE-commerce platform merchandisingCRM & lifecycle marketing creativesPerformance marketing designBeauty/fashion visual aestheticsMotion graphics and short-form contentAI-assisted design workflowsWhat We’re Looking ForStrong design thinking with business understandingFast execution without compromising qualityOwnership mindset and proactive collaborationAbility to adapt across multiple brand tones and campaign formatsPassion for beauty, trends, and digital commerceLocationMumbai, Maharashtra (Work From Office) Sign in to applyShare this job About CompanyFounded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital....