Senior Account Executive

Role responsibilities

Lead integrated communications and PR efforts for a diverse portfolio of multicultural clients across food, entertainment, and lifestyle industries. Manage day-to-day client accounts, develop campaign strategies, and execute media relations and influencer engagement to drive ROI.

Requirements

Requires a bachelor's or vocational degree and a minimum of 5+ years of professional work experience. Candidates should possess strong communication skills, proficiency in media platforms like Muck Rack and Cision, and a deep understanding of multicultural consumer segments.

Key skills

Integrated Communications, Public Relations, Media Relations, Influencer Engagement, Campaign Strategy, Client Relations, Multicultural Marketing, Press Material Drafting, Experiential Activations, Media Analysis, Microsoft Suite, Google Suite, Muck Rack, Cision, AI Fluency, Project Management

Keywords

Multicultural Marketing, Public Relations, Integrated Communications, Media Relations, Influencer Marketing, Experiential Activations, Muck Rack, Cision, Microsoft Suite, Google Suite, AI Fluency, Earned Coverage, Press Releases, Client Management, Consumer Trends, Asian Consumers, ROI, Digital Media, Social Media, Brand Strategy