Channel Manager - Offline (GT + MT)

All JobsJoin Talent NetworkCandidate LoginBack To All JobsChannel Manager - Offline (GT + MT)Full TimeJob Code: P-58843  Mumbai, Maharashtra, India1 positionExpires on 31/07/2026Sign in to apply Required Experience2+ YearsSkillsGeneral Trade, Modern Trade Job DescriptionChannel Manager (GT + MT)Purplle and Private Brands IntroFounded in 2011, Purplle is one of India’s leading omnichannel beauty destinations — a platform, a retailer,and a house of brands. Beyond its marketplace of third-party brands, Purplle has built a portfolio of in-houseand acquired beauty and personal care brands spanning skincare, haircare, makeup, and personal care, soldacross Purplle.com, e-commerce and quick commerce marketplaces, general trade, modern trade, andexclusive retail stores. The private brands business is the primary growth engine for the company.You will be the central brand-side owner for the offline channel (General Trade + Modern Trade) acrossPurplle’s in-house beauty and personal care brands. You’ll work at the intersection of brand, sales, supplychain, and NPD — ensuring the right assortment reaches the right stores, trade plans are tracked, channel-specific packs are developed on time, and data flows back into decisions. You’ll partner closely with BrandManagers, regional sales teams, and demand planning to keep offline running smoothly and growing.Reporting and Org Context• Reporting to: Senior Manager, Brand & Revenue Management• Day-to-day collaboration: Brand Managers, Regional Sales Team (GT and MT), Demand Planning, SupplyChain, NPD and Sourcing, Packaging & DesignWhat You Will OwnA) Business Planning & Reviews• Build the annual product-by-product revenue plan for the offline channel across GT and MT; identifywhere shortfalls are emerging and develop recovery plans.• Conduct periodic business reviews with regional sales teams; monitor sell-out trends, flag deviations,and ensure follow-through on action items.• Ensure brand targets, sales plans, and promotional calendars are aligned during planning cycles.B) Modern Trade Strategy• Develop the MT channel strategy from the brand side — account prioritization, visibility and promoparticipation plans, and MT-exclusive pack opportunities.• Plan the MT festive participation calendar in advance; coordinate with sales and brand teams fortimely commitment.• Build and maintain the MT data system — monthly sales ingestion, DC/store-level DOH tracking, andtranslating data into actionable inputs.• Conduct regular market visits and account visits with MT KAMs to stay close to on-shelf reality,competition activity, and visibility execution; bring back actionable insights to sharpen MT strategyand pack decisions.C) General Trade Strategy• Provide strategic inputs on the GT growth agenda — geographic expansion priorities, distributionwidth targets, and small-pack/LUP penetration.• Work with brand managers to identify portfolio gaps for GT and define channel-specific packrequirements (grammage, price points, format).• Conduct competition benchmarking — ideal reach, missing categories, pricing architecture, and newcategory opportunities.• Conduct regular market visits across GT geographies to stay close to distribution health, retailersentiment, and competition dynamics; bring back actionable insights to sharpen portfolio andexpansion strategy.D) Trade Promotions, Schemes & BTL• Monitor trade promotions and schemes across GT and MT; ensure no excess spends go unchecked,intervene where needed, and experiment with targeted promotions to understand incrementalbenefit.• Identify opportunities for COGS reduction on channel-specific packs; coordinate execution with NPDand sourcing.• Figure out ways to save on schemes and BTL; track savings and ROI month-on-month.E) Availability Inputs & Launch Rollouts• Provide channel-specific demand inputs and flag availability gaps to demand planning and supplychain.• Coordinate new pack rollouts with regional sales — stock readiness, marketing alignment, and...