Researcher Qualitative I

Careers homepageCurrent openings Back Researcher Qualitative IMexico, Mexico · Permanent · HybridOverviewApplicationAbout this job Apply Share job Job description We’re looking for a Qualitative Researcher I  with a strong agency background who is deeply insight-driven and passionate about understanding consumers beyond the surface.You will be part of the Research team, playing a key role in elevating how marketing insights inform product launches, brand strategy, and communication. This role is ideal for someone who combines strong qualitative instincts with a solid quantitative foundation, and is excited about leveraging AI to work faster and smarter. Job requirements 3–5 years of experience in a research agency (preference for large, well-established agencies)Strong experience conducting qualitative research end-to-endSolid understanding of quantitative research fundamentals, including:Survey designQuestionnaire structuringData interpretationExperience working on:Brand tracking studiesConcept or communication testingStrong ability to identify real insights and connect them to business impactFamiliar with marketing fundamentals, such as segmentation, targeting, and positioningComfortable working in a fast-paced environment with quick turnaround expectationsStrong storytelling and communication skillsCurious and proactive about AI, with interest or experience in:Using AI tools to speed up research workflowsExperimenting with new ways to generate and test conceptsNice to haveExperience in financial services, fintech, or digital productsExposure to:Designing or adapting brand health trackersRunning ad testing / ad labsExperience working with product or marketing stakeholders on launch-related research Job responsibilities Lead and execute qualitative research (IDIs, focus groups, exploratory studies) to uncover deep human insightsSupport and run quantitative research initiatives, including:Brand health trackingConcept and message evaluationMarketing and product-related surveysTranslate findings into clear, compelling insights that inform:Product positioningValue propositionsCommunication strategyGenerate insights that strengthen product launches and marketing initiativesContribute to building a stronger understanding of:Customer segmentsAttitudes, needs, and motivationsEnsure research outputs are actionable and strategically relevant, not just descriptiveSynthesize research quickly into clear outputs and reports (1–2 days turnaround when needed)Leverage AI tools to:Accelerate synthesis and insight generationExplore faster ways to test ideas and conceptsIncrease the volume and quality of learning across projects