Key Responsibilities
馃搶 Marketing Campaign Strategy & Audience Development
- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.
馃搳 Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
- Bachelor鈥檚 or Master鈥檚 degree in Computer Science, Data Science, Statistics, or a related field.
- Minimum聽3 years of experience聽in analytics, preferably in marketing or BFSI.
- Proficient in聽SAS,聽SQL, and/or聽Python聽for data manipulation and analysis.
- At least聽1 year of experience聽in building dashboards using聽Tableau聽or聽Power BI.
- Strong analytical thinking, problem-solving, and data storytelling skills.
- Excellent communication and interpersonal abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in the聽banking or financial services聽sector is a strong plus.
- Certifications in SAS or Tableau are advantageous.
- Must be available to work聽evening shifts聽to support global clients.
- Work from office: Candidates must be willing to relocate to聽Gurugram聽or聽Ahmedabad.