Product Line Manager

All Jobs  >  Product Line Manager Apply Product Line Manager Salt Lake City, UT Apply Description Signature Products Group® (SPG) is an industry leader in the design, development, manufacture, and distribution of licensed products for some of the most recognized brands in the world. We partner with brands to expand their product categories and ensure consistent, high-quality representation across every channel — from concept through retail. SPG values creativity, teamwork, and a passion for product storytelling. We thrive in a collaborative environment where innovation and accountability drive results.  The Product Line Manager (PLM) is responsible for driving the strategic direction and execution of product lines as an extension of the brand. This role requires a deep understanding of consumer behavior, market trends, business planning, feasibility, and financial targets across all product categories. Operating at the intersection of consumer motivations, marketplace needs, business objectives, and brand identity, the PLM translates product concepts into seasonal inline and auxiliary assortment plans that drive revenue growth and sell-through. In partnership with Design, Materials, and Development, the PLM oversees the strategic creation and commercialization of products, ensuring positioning, price point, end use, and function align with the brand’s premium standards and competitive landscape.  The PLM has key responsibilities in assortment strategy, timeline management, financial planning, and product positioning and go-to-market functions. As the key communicator and liaison with brand partners, the PLM builds and maintains trusted relationships while delivering thoughtful, well-executed assortments.  Primary Responsibilities:Strategic Leadership & Long-Term VisionDevelop and lead the long-term strategic vision and 3–5-year roadmap for multiple categories or higher-impact product lines.Define and drive assortment architecture, lifecycle management, and SKU productivity across seasons.Identify whitespace opportunities and define category positioning aligned with brand direction, market trends, and consumer insights.Brand & Partnership ManagementServe as the primary point of contact for assigned brand partners, fostering trust and maintaining strong relationships.Ensure alignment with each brand vision, design DNA, positioning, and business goals.Collaborate closely with brands in seasonal direction, product approvals, marketing stories, and go-to-market plans.Consumer, Market, and Business InsightsLead consumer and market insight initiatives to inform product strategies to ensure alignment with targeted consumers. Analyze qualitative and quantitative data to translate findings into actionable goals and product direction.Monitor business performance across categories to identify strengths, gaps, and growth potential.Conduct in-season management and post-season business reviews to evaluate performance, efficiency, and profitability.Product Line Strategy & PlanningDevelop and execute seasonal and long-term product line strategies that align with brand vision, licensing agreements, efficiency and financial objectives.Maintain understanding of brand stories and direction, market trends, competitors, and compare internal KPI's.Define value propositions, positioning, and “The Why” for all products within each brand’s line.Create seasonal assortment strategies including line plans, distribution mapping, launch timing, pricing, and line architecture.Partner with Finance and Planning to monitor category-level metrics (revenue, margin, SKU efficiency, productivity).Cross-Functional Leadership & CollaborationLead cross-functional collaboration with Design, Development, Marketing, Merchandising, Sales, and Operations to bring product lines to life.Ensure clear communication of product intent, brand expectations, and commercial goals across all internal and external...