About ProcessUnity

ProcessUnity is the Third-Party Risk Management (TPRM) company. Our software platforms and data services protect customers from cybersecurity threats, breaches, and outages that originate from their ever-growing ecosystem of business partners. By combining the world’s largest third-party risk data exchange, the leading TPRM workflow platform, and powerful artificial intelligence, ProcessUnity extends third-party risk, procurement, and cybersecurity teams so they can cover their entire vendor portfolio. With ProcessUnity, organizations of all sizes reduce assessment work while improving quality, securing intellectual property and customer data so business operations continue to operate uninterrupted.

We are seeking a Senior Customer Marketing Manager who will build and execute ProcessUnity's customer marketing strategy, creating scalable programs that drive customer engagement, product adoption, advocacy, retention, and expansion across our global customer base. Reporting to the Senior Director of Demand Generation, this role partners closely with Customer Success, Sales, Product, Product Marketing, Marketing Operations, and regional teams to create programs that strengthen customer relationships throughout the entire customer lifecycle.

This is a highly collaborative, hands-on role for a customer marketer who enjoys building programs from the ground up, turning customer insights into action, and using data to continuously improve customer engagement and business outcomes. You'll help customers realize value faster, accelerate adoption of new capabilities, amplify customer advocacy, contribute directly to net revenue retention and expansion.

What You'll Do:

• Build and execute customer lifecycle marketing programs — adoption, education, retention, advocacy, and expansion — across global customer segments, playing a key role in shaping and scaling ProcessUnity's customer marketing function
• Develop customer segmentation and lifecycle strategies based on persona, industry, region, product adoption, customer maturity, health, and usage signals
• Partner with Product, Product Marketing, and Sales to build cross-sell and upsell campaigns aligned to customer needs, product launches, and business priorities
• Develop customer launch and adoption programs for new products and features, ensuring customers understand and realize the value of new capabilities
• Own the customer communications strategy and editorial calendar — newsletters, product updates, webinars, and other customer communications — to create meaningful, engaging customer experiences
• Lead planning and execution of the flagship UNITE Customer Summit and regional customer events, partnering cross-functionally to deliver experiences that drive education, networking, and advocacy
• Partner with Customer Success and Product to translate customer feedback into engagement opportunities and marketing strategy
• Build and scale a customer advocacy program, including references, case studies, testimonials, G2 and Gartner Peer Insights reviews, speaking opportunities, customer advisory initiatives, and success stories — fostering a vibrant customer community
• Develop and execute targeted campaigns, webinars, and engagement programs to grow participation in ProcessUnity's Global Risk Exchange, increasing third-party enrollment and network value for customers
• Define and report on customer marketing KPIs — engagement, advocacy, event participation, retention, expansion, and campaign performance — directly influencing adoption, retention, and company growth
• Track marketing-sourced and marketing-influenced cross-sell/upsell pipeline and expansion revenue, using insights to optimize programs and demonstrate business impact
• Collaborate closely with Demand Generation, Product Marketing, Partner Marketing, Customer Success, and Sales to ensure consistent messaging and coordinated customer experiences
• Support regional customer marketing initiatives through localized campaigns and communications tailored to market needs
• Manage the customer marketing budget and vendor relationships to maximize program effectiveness and ROI
• Stay current on lifecycle marketing best practices and AI-powered marketing technologies, bringing innovation to a fast-growing SaaS leader transforming Third-Party Risk Management — while taking ownership of a high-visibility role with real opportunity to grow

Desired Skills and Experience:

• 7+ years of experience in customer marketing, lifecycle marketing, growth marketing, or customer engagement within a B2B SaaS organization
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• Proven success building customer marketing programs that improve customer engagement, product adoption, retention, advocacy, and expansion
• Experience partnering closely with Customer Success, Sales, Product, Product Marketing, and Marketing Operations
• Strong understanding of customer lifecycle marketing, customer segmentation, journey orchestration, marketing automation, and customer communications
• Experience using customer data, product analytics, customer health metrics, and lifecycle insights to create personalized customer experiences
• Demonstrated success planning and delivering customer conferences, executive events, user groups, and advocacy programs that drive customer engagement and loyalty
• Experience with Marketo, Salesforce, 6sense, ON24, or similar marketing technology platforms to execute and optimize customer marketing programs
• Strong analytical mindset with experience measuring campaign performance and translating customer data into actionable insights
• Excellent project management, communication, and cross-functional collaboration skills
• Outstanding written communication and storytelling abilities with experience developing customer-facing content

Compensation Range: $105,000 - $140,000 plus bonus depending on experience