Inside Sales Representative — Channel Sales

 

 

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com  

Our Advertising Solutions team turns the live signals of sport, goals, momentum shifts, win-probability swings, surprise factor into addressable, brand-safe moments that advertisers can target across CTV, social, web, audio, and DOOH. We sit at the intersection of premium sports inventory, real-time data, and programmatic media. 

Within this team, our Channel Sales business is the high-velocity engine that activates and grows our 30+ distribution partners, including mid-market DSPs, SSPs, data and identity providers, retail media networks, and data teams at Agency Holding Companies. 

THE ROLE:

As an Inside Sales Representative, you’ll keep these channel partners active and selling every week by driving them to activate campaigns that connect what is happening in sports each week to the right audience package and the right client opportunity. 

This is a high-cadence, high-consistency role built around one idea: the sports calendar is the sales calendar. Every Monday you’ll show up with something useful; a recap of the weekend in sport and a timely, specific recommendation and you drive the activation from there.  This is an ideal first or second job for someone who loves sport, communicates clearly, and wants to learn modern advertising sales in a structured, coachable environment with a clear path to grow. 

WHAT YOU'LL DO:

Run the weekly cadence 

• Send a sharp weekly sports-moment email to all active partners every Monday; a 72-hour recap of the weekend in sport plus one timely package recommendation tied to a specific client. 
• Review your pipeline every Monday, flag partners with no active deal, and set specific client-and-package targets to push that week. 

Drive partner activations 

• Call and email partners regularly, leading with the sports moment and landing on a specific, timely ask. 
• Follow up on any deal with no movement in five or more days and escalate any partner inactive for ten or more days before Monday. 
• Reinforce that partner deals are already built and live in their Genius Sports library, so activation is fast, clients can go live within 48 hours. 

Master the product and the pitch 

• Become fluent in our eight sport audiences and five mindset-and-moment packages and map each partner's client book to the right entry package and upsell path. 
• Deliver the package pitch and objection response for any package on demand, always closing with a fast, 48-hour activation timeline. 
• Spot upsell opportunities from live campaign performance and prospect at least one new client per Tier 1 partner each week. 

Manage your pipeline 

• Keep every partner, client, package, stage, next action, and go-live date current in Salesforce. 
• Bring one win, one blocker, and one priority to the weekly team pipeline review. 
• Treat CRM hygiene as a discipline, not a chore — track your own pipeline without being chased. 

 

WHAT YOU’LL BRING:

• Bachelor’s Degree in sales, marketing, business, communications or other relevant field. 
• 0–2 years of experience from internships and/or a first sales/BDR/customer-facing role.  Recent graduates with the right drive are welcome. 
• Clear, confident, concise written and verbal communication; you can write a tight, compelling email and hold a professional phone conversation. 
• Comfort with a repeatable weekly rhythm and strong follow-through — you do the small things consistently, not brilliantly once. 
• Genuine interest in sport and the ability to turn what is happening this week into a reason for someone to act. 
• Organized and detail-oriented, comfortable keeping a CRM current and managing your own pipeline. 
• Passion for sales, interest in making money, and driven personality. 
• Coachable — you take feedback well, act on it quickly, and want to build a career in sales. 

 

IT WILL BE A BONUS IF YOU KNOW:

• Have had exposure to Salesforce or another CRM. 
• Are familiar with digital advertising, programmatic, or media buying. 

 

The annualized base salary for this role ranges from $60,000 to $80,000 USD and includes eligibility for additional variable compensation. This role will also be eligible to take part in Genius Sports Group's benefits plan.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team, being brave, driving change  

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius

Let us know when you apply if you need any assistance during the recruiting process due to a disability.