Job Profile
Key Accountabilities, Responsibilities and Deliverables:
Commercial Excellence
- Targeting and incentives
- Drive development and deployment of field targets
- Lead the development of incentive plans to drive business outcomes and motivate the field force
- Identify levers to improve current process of target setting and enhance the effectiveness of incentive structure
- Deployment & Doctor List
- Conduct regular assessment of field force deployed and identified levers to improve productivity
- Ability to synthesize IQVIA and SMSRC data to propose/ correct the doctor visit list basis splty in focus
- Data Driven Decision Making
- Conduct and drive business analytics with clear ability to translate data into insights and actionable items to create business impact
- Engage with external partners and agencies such as SMSRC, IMS to get market insights and intelligence
Business Performance & projects
- Ability to design and implement projects independently with complete responsibility and accountability of the project
Sales Force Effectiveness
- Field performance reporting and execution analytics
- Map Efforts with Outcomes (Primary Sales/Secondary Sales/Claims/returns), to identify opportunity areas and drive efficiency
- Coordinates with the Zonal Business Managers, NSMs, Divisional heads and commercial directors and hold team accountable to the Strategy and key priorities.
- Develops and Deploys Plan Of Action incl Talking points and Reviews the same to ensure consistent and effective messaging
- Works on the bottom performers incl field work with them to drive performance
- Building field force capabilities
- Drive need identification - short and long term; development and improvement of methodologies of training need identification in line with latest trends
- Drive field force capability building at all levels
- Work with the training team to design programs as per training needs assessment, business requirements
Qualification & Skill Set
- 2-3 years of experience in FMCG/Pharma with analytical blend of mind
- Ability to translate analytics into recommendations for business decision making