Group Head - Performance Media

Company Description

 

We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to ourclients.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands.

Overview

• Lead performance media strategy across Google Ads and Meta Ads for a portfolio of enterprise clients.
• Drive business growth by delivering best-in-class Search and Social performance against client KPIs.
• Own large media investments, ensuring efficient budget allocation, optimization and ROI.
• Build strong client relationships through strategic consulting and thought leadership.
• Mentor and develop a high-performing performance media team while driving operational excellence and innovation.

Responsibilities

• Lead end-to-end strategy, planning, execution and optimization of Search and Social campaigns across Google Ads (Search, Performance Max, Shopping, Display, YouTube, Demand Gen) and Meta Ads (Facebook & Instagram).
• Manage large-scale media budgets and ensure campaigns consistently achieve client KPIs including ROAS, CPA, CAC, Revenue, Leads and Conversion Growth.
• Develop full-funnel performance media strategies aligned with business objectives across multiple clients and categories.
• Drive campaign optimization through bidding strategies, audience segmentation, creative testing, attribution modelling and budget pacing.
• Present campaign performance, business insights and strategic recommendations to senior client stakeholders.
• Lead quarterly business reviews, annual planning and media forecasting for key accounts.
• Partner with Analytics, Data, Strategy, Creative and Ad Operations teams to deliver integrated performance solutions.
• Mentor Group Heads, Managers and Analysts, ensuring quality execution and career development.
• Stay updated with platform innovations across Google Marketing Platform and Meta, proactively introducing new betas, automation opportunities and AI-driven solutions.
• Ensure implementation of best practices, governance, campaign hygiene and operational excellence across all managed accounts.
• Identify opportunities for process automation, workflow improvements and scalable performance frameworks.
• Drive new business pitches by contributing to media strategy, planning and performance recommendations.

Qualifications

• Graduate / Master's degree from a reputed institute.
• Google Ads Certification (Search, Display and Measurement) is preferred.
• Meta Certified Media Buying Professional or equivalent certification is preferred.