CRM Lifecycle Executive

Jobs homepageCurrent openings Back CRM Lifecycle ExecutiveLondon, United Kingdom · Permanent · HybridOverviewApplicationAbout this job Apply Share job Job description We’re looking for a commercially minded CRM Lifecycle Executive who understands that CRM is not just about sending emails it’s a core revenue and customer growth channel.As our Lifecycle Marketing Champion, you’ll be the driving force behind how we talk to our customers. This is your playground to experiment, optimise, and scale campaigns that crush conversion rates and supercharge long-term customer value (LTV). If you love marrying data-driven insights with creative flair to build journeys that genuinely resonate; we want you on the team. Job requirements Working experience in CRM / Lifecycle / Email Marketing, ideally in beauty, fashion or e-commerce or consumer techHands-on experience with platforms like Iterable, Braze, Klaviyo or Salesforce Marketing CloudExperience executing campaigns and/or lifecycle journeysUnderstanding of how CRM drives revenue, not just engagementStrong ability to balance brand storytelling with conversionComfortability using performance data to inform decisionsStrong attention to detail and ability to manage multiple campaignsProactive and curious; always looking for ways to improve performance Job responsibilities Own Campaign Performance (Not Just Execution)Build and deploy multi-channel campaigns (email, SMS, push, in-app) with a clear commercial objective (conversion, revenue, retention)Take ownership of campaign outcomes (including performance tracking and optimisation)Ensure all communications are aligned to key trading moments, launches and revenue prioritiesLifecycle & Revenue GrowthSupport and optimise key lifecycle journeys Identify opportunities to improve speed to first purchase, second order rate and customer frequency Use behavioural triggers and lifecycle signals to drive timely, relevant communicationCommercial Thinking & TestingApproach campaigns with a test and learn mindsetRun A/B tests across messaging, creative, incentives and targetingBalance brand and creative thinking with what will convert and drive revenue Segmentation & Personalisation & the use of AIExecute targeted campaigns using customer data (behaviour, lifecycle stage, engagement)Support the development of smarter segmentation strategies using LLM to increase relevance and performanceWork with data teams to ensure audience accuracy and performance insights are actionableCreative/Commercial BalanceCollaborate with creative teams to ensure messaging is both on brand and high performing Understand what drives engagement in beauty (product, value, education, social proof) and apply it in LifecycleBe confident challenging creative where needed to ensure it delivers against commercial goalsPerformance & InsightTrack and analyse campaign performance across key metrics and channels:CTR, member sessions, conversion rate, revenue per sendRepeat purchase rate, retention, engagementTurn insights into clear actions and improvements for future campaigns and journeysCross-Functional CollaborationWork closely with E-commerce, Acquisition, ProductEng and Creative teams to align on campaigns and prioritiesSupport lifecycle contribution to launches, promotions and key trading momentsEnsure a consistent and seamless customer experience across channels Job benefits Life & BalanceHybrid working with 3 days in the office in central London Free membership to Beauty Pie+ and further discount25 days holiday & your birthday off Flexible bank holidaysEqual leave for all new parents regardless of gender or personal circumstancesHealth & WellbeingPrivate Medical Insurance Menopause support£2,500 / $2,500 to spend on your fertility journey after 2 years of service 10 therapy sessions through AXA PPPAccess to mental health support through Spill Apply now for a chance to be part of an inspirational, international and talented team.Beauty Pie is an equal opportunity employer. The...