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Senior Go-to-Market Manager, AI Business Solutions

Brazil, São Paulo, São PauloApply nowFind out how well you match with this jobJob number200044758Date postedJul 28, 2026Work site2 days / week in-officeTravelLess than 25%ProfessionMarketingDisciplineField Product MarketingRole typeIndividual ContributorEmployment typeFull-TimeOverview

The AI Business Solutions (ABS) Segment Go-to-Market Manager (GTMM) serves as the strategic connector between Microsoft’s global priorities and local market execution. As a key leader within Sales Enablement & Operations (SE&O), the Segment GTMM drives Operating Unit (OU) business health by translating strategy into action across solution areas, industries, customer segments, and sales motions.

This role partners across Product GTM, Program GTM, Sales, Marketing, Finance, Customer Success, Partner, and Engineering organizations to accelerate revenue growth, increase usage and adoption, improve market share, and enable exceptional field execution. The Segment GTMM leads business planning, drives execution excellence, surfaces field insights, removes barriers to growth, and ensures sellers have the right investments, enablement, and go-to-market motions to deliver measurable customer and business outcomes.

This specific position is focused on our ABS business in Brazil.  Candidates should be fluent in both Portuguese and English and located in country, preferably in or near Sao Paulo where most of the OU leadership team is based. An accute understanding of the marketplace, government, culture and primary industries in Brazil is important for success in working with the field teams in this region.

A qualified candidate combines demostrated business acumen, analytical rigor, cross-functional leadership, and a passion for driving customer success through operational excellence and execution at scale.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

Responsibilities

• Business Strategy & Operating Unit Leadership: Lead the OU business plan, aligning local priorities to regional and global objectives. Turn strategy into measurable execution plans that drive growth, adoption, market share, and accountability.
• Go-to-Market Strategy & Execution: Orchestrate GTM strategy across sales, marketing, partner, customer success, consulting, and engineering teams. Drive solution plays and pipeline programs that improve acquisition, expansion, and adoption.
• Business Health & Performance Management: Own OU business health across revenue, usage, adoption, pipeline, and market share. Lead ROBs, reviews, scorecards, and KPI tracking to improve results and accountability.
• Field Enablement & Cross-Functional Leadership: Equip sellers with the plays, insights, investments, and guidance needed to hit business goals. Connect Product GTM, Program GTM, field teams, and partners to strengthen readiness and execution.
• Insights, Escalations & Market Intelligence: Translate field, customer, partner, seller, competitive, and market insights into clear recommendations. Identify blockers, manage escalations, and share learnings to improve programs and GTM motions. 

Accountabilities

Success in this role will be measured by:

• Revenue, usage, adoption, pipeline, and market share performance.
• Execution of OU business plans, strategic priorities, and GTM motions.
• Field enablement, stakeholder alignment, and cross-functional execution.
• Resolution of blockers, risks, and escalations that impact business outcomes.
• Actionable insights that improve strategy, growth, and customer success. 

This role is suitable for a strategic leader who excels at connecting vision to execution, thrives in complex cross-functional environments, and is passionate about helping customers, partners, and sellers achieve meaningful business outcomes.

Qualifications

Required Qualifications

• 8+ years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales
  • OR related work experience.
• 5+ years of experience in sales, GTM strategy, business management, product or field marketing, operations, consulting, or a related discipline.
• Experience building and executing business plans that deliver measurable outcomes.
• Demonstrated analytical, communication, executive presentation, and stakeholder management skills.
• Proven ability to lead cross-functional initiatives and influence stakeholders.
• Fluency in Portuguese and English. 

Preferred Qualifications

• Experience in enterprise software, cloud, AI, data, business applications, security, or digital transformation.
• Experience as a sales professional in a field-based sales organization.
• Experience managing business performance frameworks, scorecards, and executive business reviews.
• Solid understanding of pipeline management, sales excellence, customer adoption, and change management.
• Experience working across global and regional matrixed organizations.
• Knowledge or experience of the primary industries in Brazil which includes Public Sector/Government, Oil & Gas, Financial Services and Retail.

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Insights from previous hiresTop skillsAnalyticsAccount ManagementBusinessPreviously worked as1. Go-To-Market Lead2. GTM Lead3. Business Lead4. Market Development Lead5. Commercial Strategy Lead