Leasing Integrated Marketing Lead (f/d/m)

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

As Leasing Integrated Marketing Lead, you are the person who makes the whole system work. You own the integrated leasing marketing plan: making sure all marketing functions (growth, CRM, Brand) pull in the same direction and at the right time.

You are the single point of connection between the marketing functions and the other leasing functions such as the Sales, Product and business teams. You translate leasing strategy into a coherent marketing plan, and you make sure every function knows what it needs to do, when, and why.

This is not a coordination role. It requires strategic clarity, strong stakeholder influence, and the ability to drive decisions across teams you do not directly manage.

What you'll do

Own the leasing marketing strategy and reporting

• Contribute to the 5-year leasing marketing strategy and annual planning cycles
• Define the integrated KPIs for leasing marketing — across performance, CRM, and brand — and report on them with clarity
• Identify gaps, misalignments, and opportunities across the marketing system and bring solutions, not just observations

Orchestrate the integrated leasing marketing plan

• Translate the leasing strategy into clear briefs for performance marketing, CRM, brand, and the back bone functions such as creative studio and consumer research
• Define and own the integrated marketing calendar for Leasing — commercially aligned and sequenced across all channels
• Ensure all marketing functions are working from the same plan, with aligned priorities, timelines, and success metrics
• Maintain a single view of what is live, what is coming, and what is performing — and use it to drive decisions
• Protect marketing efficiency by making sure only quality-filtered hot deals enter any paid or CRM activation

Connect marketing to Sales, Product and Business

• Act as the primary marketing interface to the leasing Sales team — translating supply signals, dealer dynamics, and hot deal availability into marketing actions
• Work closely with the Deal Captain to ensure deal quality governance sits upstream of any media push
• Partner with the Product team to align on user experience, app development, and data availability that marketing depends on 
• Represent marketing in the leasing business alliance — bringing a clear view of what marketing can and cannot do, and what it needs from Sales and Product to perform

Drive campaign governance and creative output

• Lead the campaign briefing process end-to-end — from supply confirmation with Sales, through brief to studio, to go-live across channels
• Work with the creative studio to ensure Leasing has a steady pipeline of high-quality assets, such as AI-assisted content and campaign creatives
• Ensure OEM co-marketing campaigns are planned, briefed, and executed in close collaboration with the OEM partnerships team
• Hold all functions accountable to the campaign calendar — flag risks early, resolve blockers fast

Who you are

Must-have experience

• 7+ years in marketing, with a strong track record of orchestrating integrated campaigns across multiple channels and functions
• Experience working in a cross-functional environment — comfortable influencing without direct authority across performance, CRM, brand, and creative teams
• Strong understanding of performance marketing, CRM, and brand — you do not need to execute them yourself, but you need to brief them well, challenge them, and connect them
• Experience in a marketplace, platform, or e-commerce environment where supply quality directly impacts marketing efficiency
• Strong analytical skills — you are comfortable reading dashboards, attribution reports, and revenue data to make decisions
• Fluent in English; working proficiency in German is a strong plus

Strong plus

• Experience in automotive, leasing, or financial services
• Familiarity with integrated marketing planning tools and campaign management processes
• Experience working closely with Sales teams and translating commercial dynamics into marketing plans
• Knowledge of the German leasing market and its competitive dynamics

Who you are

• You think in systems — you see how performance, CRM, brand, and studio connect, and you make sure they do
• You are supply-aware — you know that great marketing starts with great product, not more budget
• You are a strong communicator — you write clear briefs, run tight meetings, and give direct feedback
• You move fast and with discipline — you can mobilise a campaign in a few days when the supply and brief are right
• You are comfortable with ambiguity — this is a strategy in motion, and you help shape it as you go
• You influence without authority — you get alignment across teams by being clear, credible, and consistent

Benefits

Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):

• Rewards: competitive base salary and participation in the company’s incentive programs.
• Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: Keep growing with access to coaching, learning platforms and resources.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our well-equipped office supports focused work and teamwork – plus inviting social zones where colleagues can relax and connect.
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support: enhanced parental leave and family-friendly policies to support all parents and careers.

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.
Embracing AI: We’re at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team  to explore and apply AI in meaningful ways for the company and themselves.
Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.