Establish governance, executive reporting, milestones, KPIs, and operating rhythms to track progress, manage risks, and drive accountability. Ensure target segments, value propositions, pricing and packaging inputs, sales motions, enablement needs, operational requirements, and success measures are defined prior to launch. Analyze market, customer, seller, pipeline, productivity, and performance insights to identify opportunities, pressure-test strategies, and recommend actions that improve GTM execution. Align Sales, Product Management, Marketing, Finance, Revenue Operations, Enablement, Customer Success, Professional Services, and executive stakeholders around strategic GTM priorities. Influence strategy and execution by synthesizing customer needs, market dynamics, seller feedback, financial insights, and operational data. Build strong partnerships with senior leaders and serve as a trusted advisor on GTM strategy, prioritization, trade-offs, and execution plans. Bachelor's degree preferred in Business, Marketing, Finance, Economics, or a related field. 12+ years of experience in Go-to-Market (GTM) Strategy, Business Operations, Revenue Operations, Management Consulting, Product Commercialization, or related business leadership functions within a technology or SaaS organization. 5+ years of experience leading high-performing teams and driving cross-functional strategic initiatives at a director level or above. Demonstrated experience developing and executing enterprise-level GTM strategies that drive revenue growth, market expansion, and commercial effectiveness. Proven success leading cross-functional programs involving Sales, Product Management, Marketing, Finance, Revenue Operations, Customer Success, and Enablement organizations. Experience developing business cases, strategic plans, operating models, executive presentations, and roadmap-driven transformation initiatives. Strong analytical skills with experience leveraging market, customer, pipeline, productivity, and performance data to influence strategic decisions and business outcomes. Strong executive communication, stakeholder management, and influencing skills with the ability to drive alignment across senior leadership teams. Experience establishing governance frameworks, KPIs, operating rhythms, and executive reporting processes to measure progress and drive accountability.
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