Growth Marketing Manager, Lifecycle

Role responsibilities

Drive the strategy and execution of global lifecycle campaigns across email and in-product notifications to increase user acquisition and revenue for Stripe Capital. Collaborate with cross-functional teams to optimize user experiences using behavioral data and ML-based personalization.

Requirements

Requires 7+ years of marketing experience in multi-channel campaigns and 3+ years of B2B and email marketing experience. Candidates must have a proven track record of analyzing campaign performance and leveraging AI/ML-driven techniques.

Key skills

Lifecycle Marketing, Email Marketing, Multi-channel Campaign Design, B2B Marketing, Marketing Automation, Data Analysis, User Acquisition, Product Activation, Direct Mail, Push Notifications, Personalization, Fintech, Marketo, Salesforce, Salesloft, AI/ML Marketing Techniques

Keywords

Lifecycle Marketing, Growth Marketing, Stripe Capital, Fintech, B2B, Marketo, Salesforce, Salesloft, Marketing Automation, User Acquisition, Product Activation, Email Marketing, Direct Mail, Push Notifications, Machine Learning, Behavioral Data, Multi-channel Campaigns, Financial Infrastructure, User Experience, Data Science, Analytics, Demand Generation, Revenue Growth, Personalization, Customer Lifecycle