Trade Marketing & Events Manager

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

 

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

We are seeking a highly motivated Trade and Event Marketing Manager to lead our regional trade activations and event strategies across the Other APAC region (ANZ, South Korea, ASEAN, and India). Reporting directly to the Sales Director, you will be the driving force behind our on-the-ground presence, managing everything from local hobby shop initiatives (like RIP nights) to massive franchise collaborations (such as the NFL Melbourne game, F1 Singapore race, and NBA House).

The ideal candidate comes from a Consumer Goods background, is a strategic planner, a hands-on executor, and a data-driven marketer. If you love sports, that is a big plus—and if you are a sports card collector yourself, that is a massive plus!

Key Responsibilities

• Event & Trade Execution: Spearhead the planning, coordination, and execution of regional trade activities (e.g., RIP nights, in-store trade days, and retail displays) and major events (e.g., Sports Card Shows and franchise collaborations).
• Stakeholder Management: Act as the primary liaison between local direct hobby shops, event organizers, external vendors, and internal brand teams to ensure seamless delivery of all marketing initiatives.
• Budget Management: Develop, manage, and evaluate the regional marketing budget. Ensure optimal allocation of resources to maximize Return on Investment (ROI) across all trade and event activations.
• Community & Partner Engagement: Partner closely with the Sales Manager to elevate the experience for both B2B business partners and end-collectors. Drive initiatives that foster brand loyalty, stimulate market growth, and strengthen community bonding within the hobby.
• Market Analysis & Reporting: Consolidate, analyze, and summarize marketing reports submitted by direct hobby shops and distributors. Extract actionable insights on market trends to fine-tune future marketing strategies and optimize stock allocation investments.
• Brand Compliance: Ensure all local and regional activations strictly adhere to global Fanatics Collectibles brand guidelines and licensing agreements.

Qualifications

Education:

• Bachelor’s degree or above required (Business, Marketing, or related field preferred).

Experience:

• Professional Background: 5+ years of experience in Trade Marketing, Event Management, or Field Marketing, specifically within the Consumer Goods industry. Experience managing campaigns across the Other APAC region (ANZ, KR, ASEAN, IN) is highly preferred.
• Project Management: Proven track record of managing large-scale events and multi-channel trade marketing campaigns from concept to execution.
• Analytical Skills: Strong ability to analyze sales and marketing data, draw actionable insights, and present findings to senior leadership to guide stock allocation and investment.

Key Competencies:

• Communication: Excellent verbal and written communication skills in English. Fluency in additional regional languages (e.g., Korean) is an advantage.
• Interpersonal Skills: Exceptional relationship-building skills with the ability to influence and collaborate effectively with sales teams, retail partners, and external vendors.
• Travel: Willingness to travel frequently (up to 30%) across ANZ, South Korea, ASEAN, and India to oversee key events and visit major hobby shop partners.
• The "Pluses":
• A genuine passion for sports is a strong plus.
• Being an active sports card collector is a massive plus!

What We Offer

• Competitive salary and performance-based bonus structure.
• Comprehensive health and wellness benefits.
• The opportunity to work with premium global sports franchises (NBA, NFL, F1, etc.).
• A dynamic, passionate, and fast-paced work environment at the forefront of the collectibles industry.
• Employee discounts on Fanatics Collectibles products.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

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