Associate Brand Manager, Dove Men Deos US
Unilever is hiring “Associate Brand Manager, Dove Men Deos US”
Function: Marketing
Reports to: Associate Director DM+C Deos Innovation
Location: Hoboken US HQ
Términos & Condiciones: Full Time – Hybrid (3 day at office and 2 Home Office)
JOB PURPOSE
Are you a passionate marketer who wants to bring to life breakthrough campaigns supported by sizeable marketing budgets? Are you eager to learn all about consumer communications across Paid, Earned, and Owned? Would you like to work on a large, high-priority brand that plays a central role in Unilever’s Personal Care strategy? If so, join our dynamic team as Associate Brand Manager, Demand Generation.
The role will report into the Demand Generation Manager for Dove Men US and will suit an ambitious marketer who is looking to further their experience in performance & engagement marketing across high-profile campaigns. We are looking for individuals who are deeply curious and ready to learn, who can confidently own a large-scale budget, who are collaborative, and who can confidently lead inter-agency and cross-functional teams.
This job presents plenty of scope for independent brand work and team stewardship, agency and cross-functional leadership, plus lots of creativity. The ideal candidate has passion for high performance, is interested in grooming and personal care, is consumer centric, and is able to manage multiple priorities. They will also have a strong marketing and analytical mindset. If you’re looking for a role that balances business performance & integrated marketing, this will be a very rewarding role.
KEY RESPONSIBILITIES
End-to-End Brand Comunications Deployment
Support the Demand Generation Manager in deployment of National and Retail marketing campaigns, ensuring every activation delivers with excellence across channels and the consumer journey.
Develop and execute of PR, Influencer, and owned social content strategies, ensuring all briefs and executions ladder up to brand priorities and drive cultural relevance.
Guide the Integrated Agency Team (IAT) by devising meeting agendas, tracking deadlines, and ensuring our agencies receive timely input from the brand team
Embrace a Social First Demand-Generation framework by embedding platform native, social first thinking across all plans to accelerate brand love and enhance reach while bringing to life the Dove Men Brandverse.
Connect Demand Generation initiatives to measurable business outcomes, ensuring that our marketing plans are tied to market share and sales growth KPIs
Ensure Operational Excellence through strong planning, governance, and ways of working that enable seamless cross functional alignment and high quality delivery across all touchpoints.
COLLABORATION AND CROSS-FUNTIONAL LEADERSHIP
Masterbrand Partnership — Collaborate closely with the Dove Men Masterbrand lead as the deo category representative across all cross category demand generation initiatives (e.g., Limited Editions) and shared capability resources (e.g., owned social).
Cross Functional & Agency Leadership — Partner with creative, design, PR, media, and influencer/creator agencies to deliver breakthrough brand ideas and best in class digital earned and paid solutions.
Digital, Search & Content Specialist Collaboration — Work with the Digital Capability PC Lead, all specialists within the MMC and their search/content agency partners to enhance visibility and relevance across social search and emerging LLM powered discovery environments.
Customer & Shopper Alignment — Partner closely with Customer and Shopper Marketing teams to bring Dove Men Deos campaigns to life across retail.
ANALYTICS AND REPORTING
Monitor and anticipate competitor moves and cultural trends, translating insights into timely organic and paid content opportunities across earned/love, BSAY, influencer, and UGC/owned workstreams.
Drive rigorous performance reporting by evaluating media effectiveness and ROI across all deo initiatives in partnership with MMC and agency teams. Clearly articulate what’s working, what’s not, and define actionable optimizations to strengthen plans.
REQUIRED QUALIFICATIONS
• BA or MBA (preferred)
• Minimum 3-4 years of relevant branding/marketing experience
PREFERRED QUALIFICATIONS
Strong knowledge of the digital and social landscape.
Capable of identifying and acting on market, social, and cultural shifts, translating them into meaningful brand opportunities.
Demonstrated ability to interface and effectively work with a variety of agency & external partners to deliver integrated programs
Thrives in fast paced, high growth environments, navigating shifting priorities with clarity, resilience, and sound judgment.
Exceptional communication skills
Pay: The pay range for this position is $100,000 to $120,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
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If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.