General Manager - SnailWorks

Beacon SoftwareGeneral Manager - SnailWorks LocationRemote (US)Employment TypeFull timeLocation TypeRemoteDepartmentPortfolio CompaniesAbout SnailWorksSnailWorks is one of the most experienced and trusted platforms in the U.S. for tracking and understanding mail performance.We provide essential mail movement and delivery intelligence to commercial mailers, agencies, and enterprise senders.Our customers include sophisticated mail service providers, marketing organizations, and enterprise mailers across financial services, education, retail, and political/advocacy.SnailWorks combines deep postal expertise, high-volume data, and practical workflow insight to help customers improve delivery, performance, and ROI—not just observe it.The business is profitable, growing, and well-positioned in a market where visibility and accountability are becoming essential.SnailWorks is part of Beacon Software, a permanent capital holding company which acquires and grows essential businesses with the intent of holding these companies in perpetuity.The RoleThe General Manager leads the commercial engine of SnailWorks—owning revenue, customer relationships, and the health of the business.You are responsible for growing the company while preserving what makes it valuable: trusted relationships, real-world expertise, and credibility in a nuanced, relationship-driven industry.You will partner closely with Beacon’s shared product and engineering teams, and with the founder, who remains actively engaged in industry leadership and key customer relationships.What You'll OwnRevenue Growth & Commercial Strategy (~50%)Own revenue targets and the operating rhythm required to hit themLead and develop the sales team (structure, quotas, coaching, accountability)Build a credible pipeline and forecasting motionRefine pricing, packaging, and go-to-market approachDrive both new logo acquisition and expansion within existing accountsIdentify and scale high-value use cases and add-on servicesCustomer Relationships & Retention (~25%)Own customer satisfaction, retention, and expansionBuild trusted relationships with key accountsAct as an executive presence in important customer conversationsEnsure the business remains deeply aligned with how customers actually operateVoice of the Customer & Market InsightDevelop a deep understanding of how mail moves, where it breaks, and what customers care aboutTranslate real-world workflow insight into clear commercial and product prioritiesPartner with product leadership to ensure roadmap decisions reflect real customer impactBring clarity and judgment—not just data—to prioritizationTeam Leadership & Culture (~15%)Lead a distributed commercial team across sales, account management, and marketingHire, develop, and retain strong operators and relationship-driven talentMake clear, timely decisions on performance and structureMaintain continuity with the existing team while raising the level of executionOperations & Business Management (~10%)Own the operating cadence (pipeline reviews, business reviews, forecasting)Partner with Beacon on financial planning and performanceCollaborate effectively with shared services (product, engineering, finance, GTM infrastructure)ResponsibilitiesDay-to-Day Leadership of SnailWorksThe General Manager will lead day-to-day operations of the business — owning the commercial engine, customer relationships, team, and operating cadence — and partner with Beacon's Operating Partner, Group CTO, and Senior Product Manager on product priorities. The founder remains active in an industry-facing capacity to support customer continuity and industry presence.Time allocation across four pillars:Commercial Engine OwnershipOwn revenue targets for SnailWorks and the operating cadence required to hit them.Lead and develop the sales team. Set territory, quota, methodology, and win/loss discipline.Build and run a credible pipeline reporting motion and a structured monthly pipeline review with Beacon.Shape pricing and...