Senior Product Marketing Manager

Storytelling & Messaging Own product messaging and positioning for assigned product areas, grounded in deep buyer understanding and a clear competitive frame. Build narratives that connect capability to customer outcome — with a clear arc that answers why this matters, why UKG, and why now. Develop and maintain customer-facing content including one-pagers, solution briefs, pitch decks, and web copy — with minimal direction. Drive continuous improvement of messaging based on win/loss data, field feedback, and customer conversations. Operate as a strategic partner to Product Management, Sales, and Marketing — not just a content producer, but a thought partner who shapes how the team goes to market. Drive alignment on messaging and positioning across campaigns, sales plays, and launch materials before they reach the field. Bring structure and a clear point of view to ambiguous or contested situations — synthesize inputs, identify the throughline, and move teams forward. Proactively identify and close gaps between product direction, market messaging, and buyer expectations. Develop and evolve competitive intelligence resources that help Sales win and help the team position with confidence. Manage stakeholder reviews, asset production timelines, and cross-functional dependencies with a bias toward proactive communication. 3-5 years of experience in product marketing or a closely related field; B2B SaaS experience required. Proven ability to develop messaging and positioning that drives measurable results in the field. Strong storytelling and written communication skills — you can make a complex idea land for a C-suite buyer, a frontline manager, or a sales rep. Demonstrated ability to drive cross-functional alignment and influence without formal authority. Experience running product launches end-to-end, from positioning through field enablement and performance measurement. A developed point of view on markets, buyers, and competitive dynamics — and the confidence to defend it. Familiarity with workforce technology, HR tech, or adjacent markets is a strong plus. Bachelor's degree in marketing, business, communications, or a related field — or equivalent experience. Messaging that earns adoption — assets sales teams reach for because the story actually works in the field. Launches that land with clear, measurable impact on pipeline, adoption, or competitive win rate. Strong cross-functional alignment with fewer handoff failures and a shared narrative across Product, Sales, and Marketing. A distinct, well-informed point of view on your product areas that shapes team decisions and elevates the quality of work around you. Recognition as a trusted thought partner — someone Product and Sales leadership actively pulls into strategic conversations.