Working Student - Product Marketing

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS 

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

Position Overview:

The Product Marketing Working Student will support the Product Marketing team across market and competitor intelligence, Brand/Company reputation, and internal/external communications. This role offers hands-on exposure to how a PMM function tracks the competitive landscape, monitors brand and product perception, and keeps the wider organization aligned on market developments, all in a fast-paced, cross-functional environment. It's a great fit for someone who enjoys research, AI automations, pattern-spotting, and turning scattered information into clear, useful content.

Requirements

Key Responsibilities:

• Company reputation monitoring: Track, report and communicate on customer reviews (e.g., G2, Capterra, Trustpilot) and NPS results. Identify recurring themes, flag risks or opportunities, and support response/action plans with relevant stakeholders (Customer Success, Support, Product).
• Competitor intelligence: Maintain regular updates on competitor tracking sheet, product releases, pricing changes, and market moves. Synthesize findings into concise, digestible briefings for the PMM team and broader stakeholders.
• Internal markets & insights newsletter: Own the process of curation, drafting and communicating of our recurring internal newsletter covering market trends, competitor activity, and customer insights, keeping internal teams informed and aligned.
• External newsletter topic sourcing: Lead the process of collecting relevant topics, product updates, and market stories to feed the external product newsletter, aligning with content and email marketing teams for final production.
• AI automation support: Help build, test, and maintain lightweight AI-powered workflows/automations that streamline research, reporting, and content aggregation tasks (e.g., summarizing reviews, tracking competitor changes, drafting newsletter drafts).
• Customer advocacy support: Support the Customer Advisory Board (CAB) — session logistics, attendee coordination, and capturing follow-up insights — and help build the case-study-to-testimonial pipeline by identifying strong candidates from NPS/review data and drafting initial customer story outlines.
• Customer case studies & proof assets: Identify strong case-study candidates from NPS promoters, high-scoring reviews, and UAB members. Coordinate outreach and scheduling with the customer and their CSM/AM, update the case study library and provide commercial team with content to use with their customers. 

You bring:

• Education: Currently pursuing a degree in Marketing, Business Administration, Communications, or a related field.
• Availability: Free to work a minimum of 20 hours per week for at least 12 months, and ideally able to work more hours during selected peak periods.
• Relevant experience: From interesting jobs, projects, or results — perhaps in research, competitive analysis, content, or another startup environment.
• Language Skills: Proficiency in English (written and verbal) is required.
• Technical skills: Familiarity with marketing and productivity tools (e.g., Asana, Google Suite) is a plus. Comfort with or curiosity about AI tools (e.g., ChatGPT, Claude) for research and automation is a strong plus.
• Analytical skills: Strong ability to synthesize information from multiple sources (reviews, NPS data, competitor activity) into clear, actionable insights.
• Communication skills: Excellent written and verbal communication, with an eye for detail and the ability to translate research into concise, readable content.
• Curiosity & creativity: A genuine interest in market trends and competitive dynamics, with creative instincts for how to present findings.
• Team Player: Ability to work effectively across departments (Marketing, Customer Success, Content, Email Marketing, Product).
• Organization: Strong time management skills, comfortable juggling recurring deliverables (newsletters, reports) alongside ad hoc research requests.
• A few fun facts: Cool hobbies, geeky side projects, a blog, or other passions are a big plus 🙂

Benefits

What We Offer:

• Hands-on experience: Real ownership of recurring deliverables that inform company-wide decisions.
• Mentorship: Guidance from experienced product marketing professionals.
• Networking: Exposure to cross-functional teams across Customer Success, Content, Product, and Marketing.
• Learning opportunities: Access to training and development resources, including exposure to AI-driven workflows.
• Flexible Hours: Accommodates your academic schedule with flexible working hours.

WHY JOIN USERCENTRICS?

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being

ABOUT US

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.