The Product Manager will drive profitable growth, market share, consumer awareness, and brand equity against a brand asset management strategy to maximize the strength and value of our brands.
This position is responsible for leading and executing initiatives in the Aerospace and OE Interior product lines within Sherwin-Williams Automotive Finishes Division. In this role, the Product Manager has primary
responsibility for strategic product development, positioning, and life cycle management of the product lines used within the Aerospace and OE Interior segments. The Product Manager must partner with Segment team to assess voice of customer, primarily to determine growth opportunity in line with the needs of the business as it relates to manufacturing capability, gross margins, and profitability. Must work with Marketing functions and cross-functionally with respective Marketing, Sales, Finance, R&D and Operations teams to ensure successful planning and execution of all programs.
This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113.
PRODUCT LIFECYCLE MANAGEMENT
Develops new products within the specified line while working closely with Segment and cross-functional teams to achieve Company objectives
New product commercialization through established stage gate process
Monitor competitive product assortments, strategy, pricing, strengths and weaknesses, as well as trends in the industry
Research and determine end user need for assigned product lines. This will require input from Segment leaders, the field sales organization, and customer travel
Manage life cycle of assigned products and develop plans to deal with obsolescence
Analyze and lead SKU rationalization of assigned products
Execute plans and projects on time and on budget
FINANCIAL ACCOUNTABILITY
Prepare financial budgets for assigned products through costing analysis with the Finance lead(s)
Monitor costs associated with product/brand
Deliver sales and profit within product category managed
COMMUNICATION AND TRAINING
Develop product specific training in partnership with appropriate training team
Provide product training for customers and consumers
Assist development of sales tools including training manuals, catalogs, price lists, and brochures
STRATEGY AND DEVELOPMENT
Develop and deliver long-term brand plan and strategy
Align product offering to be a simplified offering meeting market demands while minimizing total sku count to the extent possible
Additional duties required as assigned
EDUCATION:
Required:
• Bachelor’s degree or 10+ years of experience
Preferred:
• Bachelor’s degree in Marketing
• MBA
KNOWLEDGE & EXPERIENCE:
Required:
• 3 – 5 years of prior experience in Marketing, Sales, Business and/or Product development
• Excellent verbal and written communication skills
Preferred:
• Prior aerospace or OEM industry experience
• Foundational understanding of coatings technology
• Understanding of marketing mix, including Product, Place, Pricing, Promotion, and Placement
• Strategic thinking and analytical skills
TECHNICAL/SKILL REQUIREMENTS:
Required:
• Proficient in Microsoft Office 365 suite
Preferred:
• Experience with data visualization through Tableau or other like applications
Travel amount:
20%