Founding Marketing Lead

TrueBizInstant Background Checks for BusinessesFounding Marketing Lead$145K - $190K•US / CA / Remote (US; CA)Job typeFull-timeRoleMarketingExperience6+ yearsVisaUS citizen/visa onlyConnect directly with founders of the best YC-funded startups.Apply to role ›Danny HakimianFounderDanny HakimianFounderAbout the roleAbout us TrueBiz tells financial institutions whether a business is real. We do it across 250+ signals in under 30 seconds, and we do it for some of the largest and most sophisticated companies in payments and financial services. We have built that traction with a remarkably small team. Our ambition is to make TrueBiz the default risk signal for every important business interaction. Why this role, right now TrueBiz has built a product trusted by some of the largest companies in payments, reached meaningful scale with a remarkably small team, and is now defining a new category in merchant risk intelligence. What's missing is the marketing engine that turns that traction into a market position. Define the category, not just the company. Merchant risk intelligence is still emerging as a distinct market. The person in this role shapes the language and narrative the industry adopts — not just how buyers think about TrueBiz, but how they think about the problem. The raw material is already here. Happy enterprise customers with measurable outcomes, differentiated products, strategic partnerships with key companies in this space, and a growing body of proprietary data on how businesses behave online. You're not starting from scratch — you're turning real substance into market position. You'd have disproportionate influence. Direct line to the CEO, no layers between judgment and action. Your read on the market shapes how we show up in it. The role Your role is to make TrueBiz easier to understand, easier to buy, and more likely to win and expand enterprise relationships.  This is a senior, hands-on role. You will be responsible for both deciding what marketing should do and producing the work that makes it happen.  Set the direction. Develop TrueBiz’s positioning, identify the stories and proof points that will matter to our buyers, and decide which audiences, accounts, and market conversations deserve attention. Build repeatable systems for customer proof, content, and distribution rather than relying on disconnected campaigns. Do the work. Turn that direction into high-quality output yourself. Write the copy, interview customers, produce case studies, build campaigns, develop sales materials, run webinars, and keep our market and competitive messaging current. You will have access to specialist support for areas such as design, but this is not a role built around managing agencies or delegating the core work. The person who succeeds here will be equally comfortable forming the strategy and creating the first version. What you'll own Positioning and narrative strategy Own how TrueBiz is positioned across products, buyers, use cases, and competitive alternatives Turn customer conversations, market developments, and competitive intelligence into clear commercial narratives Keep our core sales materials current and build the tools prospects need to make the internal case for TrueBiz Work closely with sales to understand where deals are getting stuck and improve the messaging, proof, and materials used to move them forward Content and customer proof Turn product developments, customer results, and market insight into credible, substantive content Run the customer case study process from interview and data validation through writing, approval, and distribution Create sales materials, articles, webinars, product updates, competitive content, and executive-ready assets Write for TrueBiz and the founder across the website, LinkedIn, email, and other relevant channels Distribution and pipeline activation Build focused programs that reach priority accounts and relevant buyers across payments and financial services Use email,...