SEO/GEO Manager, News + Lifestyle

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox SEO/GEO Manager, News + Lifestyle Full-timeBusiness Segment: News Group HQ Compensation: USD 85000 - USD 115000 - yearlyCompany DescriptionNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.Job DescriptionThis role will partner closely with our Editorial and Product teams to optimize content performance across new and lifestyle, while helping to evolve strategies for emerging search behaviors, including Generative Engine Optimization (GEO). The ideal candidate combines strong analytical skills with editorial instincts and is excited to work at the intersection of content, search, and audience growth.This role reports to the Director of Search and is based in New York City.Responsibilities:Execute SEO and GEO strategy across the TODAY.com and NBCNews.com content portfolio, with a focus on news and lifestyle.Partner with editors to integrate SEO best practices into daily publishing workflows, from ideation through post-publication optimizationLead the development and execution of forward-looking strategiesOptimize on-page elements at scale, including headlines, metadata, and internal linking structuresAnalyze performance trends and identify opportunities for growth across both traditional search and emerging AI-driven discovery surfacesCollaborate with Digital Analytics to surface insights and inform content decisionsPrepare materials for editorial meetings, including agendas, performance readouts, and follow-upsServe as a strategic partner to editorial stakeholders, ensuring SEO/GEO initiatives are prioritized and effectively executedSupport and mentor Sr. Analyst, contributing to overall team developmentQualifications5+  years of experience in SEO, ideally within a media, publishing, or content-driven environmentHands-on experience executing SEO strategies, including keyword research, on-page optimization, and performance analysisFamiliarity with analytics platforms such as Adobe Analytics or similar toolsExperience with technical SEO, with usage on tools such as Google Search Console, SEMrush, BotifyUnderstanding of how search performance connects to business outcomes (traffic, engagement, revenue, affiliate performance)Working knowledge or interest in Generative Engine Optimization (GEO) and how AI-driven search impacts content discoveryDesired Characteristics:Ability to combine strong analytical skills with editorial instincts and clearly translate search strategies into actionable guidance for journalistsStrong content strategy mindset, with experience supporting both...