Marketing Leader (Build & Scale)
Position Overview
This role is responsible for developing the brand, driving demand, and building a scalable marketing engine that supports both branch-level growth and national expansion—including our rapidly growing Professional Division.
We are looking for someone who can think like a strategist and execute like an operator—someone who has built (or is ready to build) a marketing team, infrastructure, and playbook inside a high-growth environment.
What You’ll Build
- A centralized marketing function aligned with sales and branch operations
- A clear brand voice and positioning across all divisions
- Lead generation systems (digital, outbound, and local market support)
- Marketing support for national accounts and enterprise clients
- Tools, reporting, and analytics to measure ROI and performance
Key Responsibilities
Strategy & Leadership
- Develop and execute a company-wide marketing strategy aligned to revenue goals
- Build, hire, and lead a high-performing marketing team over time
- Establish brand positioning across light industrial, professional, and executive services
- Partner with executive leadership to align marketing with business priorities
Demand Generation & Growth
- Drive new client acquisition through targeted campaigns and outbound strategies
- Build scalable lead generation funnels (digital + field support)
- Support branches with local market growth initiatives
- Partner with sales teams to improve conversion and pipeline velocity
Recruitment Marketing
- Develop strategies to attract high-volume and professional talent
- Improve candidate flow through job marketing, social, and digital channels
- Build employer branding initiatives to position a top workplace
Brand, Content & Digital Presence
- Own and evolve the brand identity and messaging
- Oversee website, SEO/SEM, social media, and content strategy
- Develop sales collateral, pitch decks, and client-facing materials
- Ensure consistent messaging across all markets and divisions
Analytics & Performance
- Implement tools and dashboards to track marketing ROI and campaign performance
- Analyze data to optimize spend, channels, and conversion rates
- Report on key metrics, including leads, cost per lead, and revenue impact
What We’re Looking For
- 5–10+ years of experience in marketing leadership, preferably in staffing, recruiting, or B2B services
- Proven experience building or scaling a marketing function or team
- Strong background in demand generation, digital marketing, and brand development
- Ability to operate both strategically and tactically (this is a roll-up-your-sleeves role)
- Experience supporting sales-driven organizations
- Strong communication, leadership, and execution skills
What Success Looks Like
- Increased qualified leads and client acquisition
- Improved candidate flow and recruiting efficiency
- Strong, consistent brand presence across markets
- A built-out, scalable marketing team and infrastructure
- Measurable impact on revenue growth
Compensation & Benefits
- Competitive base salary + performance-based incentives
- Full benefits package (health, dental, vision, 401k)
- Opportunity to build and lead a national marketing function
- High visibility with executive leadership
- Clear path for growth as the company scales
IND3