Product Marketing Manager

Product Marketing Manager LocationRemoteEmployment TypeFull timeLocation TypeRemoteDepartmentProductWho We AreOverflow is a Series C, growth-stage technology company on a bold mission: to inspire the world to give. We're a vertical fintech and SaaS platform unlocking more ways to give — cash, stock, crypto, and beyond — through a beautifully designed ecosystem built for high-impact churches, nonprofits, and mission-driven institutions.Backed by Uncork Capital, Craft Ventures, Salesforce Ventures, R7, and WIF (one of the largest lenders to faith and philanthropic organizations in the country), we're building the infrastructure that makes generosity frictionless at scale.Our Founding PrinciplesOverflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 — "The world of the generous gets larger and larger" — we operate with integrity, stewardship, service, and excellence.How We WorkOverflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs.We maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. Candidates should be comfortable participating in occasional in-person gatherings or team-specific onsite expectations, depending on their role and department.About the RoleThis isn't just a product marketing job. It's a chance to build the function that connects everything — product, sales, customers, and the market — at a company where the work genuinely matters. You'll be the voice of the product for a platform that helps churches grow generosity, and you'll do it at the moment where the company is investing to scale.You're not inheriting a playbook — you're writing it. Every framework, asset, and process you build becomes the foundation for how Overflow goes to market.What You Will DoPositioning, Messaging & NarrativeOwn Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated storyBuild and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specsCraft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversionDevelop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitorsGo-to-Market Strategy & Product LaunchesLead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methodsBuild the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworksPartner with Product Management and Engineering to inject market and user insights into the product roadmapCoordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder groupSales Enablement & Revenue ImpactBuild the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environmentClose the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal sizeSupport the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex dealsPartner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion playsCustomer Marketing & Product AdoptionBuild a customer marketing engine: case studies, testimonials, and...