Senior Manager - Digital Marketing

As a Senior Manager - Digital Marketing within our autonomous, geography-focused business unit, you will serve as a primary engine of execution and revenue generation. We do not look for traditional executors; we seek Growth Architects—professionals who view regional business, platform operations, and marketing through the lens of data, engineering, and first-principles thinking.Operating within a fast-paced, high-velocity pod, you will collaborate cross-functionally to manage localized funnels, scale performance metrics, and optimize platform health to hit aggressive top-line and bottom-line targets.Purpose of the RoleTo deliver robust top-line growth and bottom-line margins through disciplined platform execution, targeted audience engagement, data-driven optimization, and tight cross-functional coordination. You will treat your functional domain as a system to be architected, tested, and scaled.Key Responsibilities1. First-Principles Growth & ExecutionDeconstruct complex performance funnels into measurable variables, managing full-funnel activation from new user acquisition to repeat engagement.Plan, execute, and scale on-app propositions, digital marketing campaigns, and sale event constructs end-to-end with absolute precision.Optimize live performance daily, utilizing conversion, traffic, and margin signals to make real-time programmatic adjustments.2. Commercial, Pricing & P&L AlignmentMonitor performance metrics and financial margins across various categories to ensure regional growth is both competitive and accretive to the P&L.Liaise with central product, brand, and buying teams to negotiate optimal commercial terms, funding constructs, and localized SKU assortments.Strategically promote high-margin initiatives or products to systematically elevate the overall geography contribution profile.3. Data Modeling, Analytics & Platform HealthOwn end-to-end tracking of critical performance trends, identifying user cohort trends and operational gaps.Translate localized consumer and market analytics into actionable assortment, campaign targeting, and activation decisions.Maintain a strict focus on system stability, aggressively flagging and fixing operational gaps, pricing mismatches, or delivery supply risks.4. Experimentation & Supply OperationsDesign and execute high-velocity A/B tests or activation changes with statistical rigor, ensuring every modification is heavily data-backed.Coordinate meticulously with supply chain and internal teams to establish complete sync between live demand triggers and asset availability.Manage a structured activation and marketing calendar that flows seamlessly alongside macro events and business priorities.What We Are Looking ForAcademic PedigreeB.Tech / B.E. from IIT or other Tier-1 engineering institutes, or an equivalent heavily quantitative/analytical background.Experience & CompetenciesExperience:2–5 years of professional experience in high-growth environments like e-commerce, quick commerce, consumer-tech, or data/business analytics.The Engineer Mindset:Intensely logical and structured. You possess a natural curiosity to understand the "under-the-hood" mechanics of any platform, funnel, or user cohort.Technical Savvy:Highly proficient in Excel/Google Sheets with exposure to SQL, BI data visualization tools (Tableau/Looker), or automation workflows.Cross-Functional Fluency:Demonstrated comfort and maturity in driving cross-functional alignments with brand, supply chain, and central product environments.Ownership & Grit:You have the zeal to build robust processes from absolute zero and the execution resilience required to thrive in a high-velocity, concurrent work environment.Good to HavePrior regional, hyperlocal, or category management experience within quick commerce, marketplace, or hyper-growth consumer apps.Familiarity with app CMS platforms, digital promotion engines, or inventory optimization systems.The PerksDirect Impact:You aren’t just running campaigns or updating a dashboard; you are actively engineering the growth engine of an autonomous business unit.Intellectual Autonomy:We foster a high-trust, fast-paced environment where hierarchy takes a backseat—data and logical arguments always win.