Marketing Manager, APAC YouTube Shorts

Marketing Manager, APAC YouTube Shorts

_corporate_fare_ YouTube _place_ Singapore

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

_info_outline_

X

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 6 years of experience in marketing with a focus on product marketing, growth marketing, brand management, or campaign execution within the consumer technology or digital platform space.

• Experience launching regional marketing campaigns or product-driven growth initiatives across APAC markets.

Preferred qualifications:

• 4 years of product marketing experience working in Fast-Moving Consumer Goods (FMCG) industry, consulting, or on an internet-based product or service, including product marketing or brand development.

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

• Experience in short-form-video category, with a passion for the YouTube ecosystem, digital culture, and the creator community.

• Ability to manage go-to-market planning, including product research, insight generation, and value proposition development, and effectively influence strategy and investment with insights and data.

• Demonstrated talent at building relationships and collaborating with global, regional, and local cross-functional teams.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Manager in the APAC YouTube Marketing team, you will be instrumental in growing YouTube in the region, resulting in more users considering YouTube as a platform for entertainment, learning, growing their audience and expressing their creativity. You will work with global, regional and local teams to build YouTube Shorts go-to-market plans, manage Above The Line (ATL) and Below The Line (BTL) campaigns and activations, and balance local relevance with global cohesion. You will coordinate across multiple countries, languages and teams in the region, develop best practices, advocate innovation and look for creative solutions to achieve goals, tracking the performance of our campaigns will inform what's working, and how we can keep improving our marketing execution, product growth, and health of our APAC ecosystem.

Responsibilities

• Define and localize the value proposition, message houses, and core narratives for YouTube Shorts and emerging creator features (including GenAI tools) across APAC.

• Design, lead, and scale comprehensive regional GTM strategies for new product features and enhancements, driving user awareness, feature adoption, and campaign execution to deliver on regional platform growth and engagement OKRs.

• Gather and synthesize APAC creator/viewer insights, local market trends, and engaged intelligence to advocate for regional needs, providing actionable feedback to influence global product development and roadmaps.

• Develop and scale integrated campaigns and product-driven growth programs across the user lifecycle to grow active users and drive sustained usage of YouTube Shorts.

• Partner with Insights and Analytics teams to conduct user research, analyze product usage data, and coordinate campaign holdback/incrementality experiments to optimize campaign efficacy and product performance.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\_KnowYourRights\_10\_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .

If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.