Director of Product Marketing

Product Marketing Director LocationBarcelonaAddressBarcelona, BarcelonaEmployment TypeFull timeLocation TypeHybridDepartmentMarketingAbout UsPerk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact.We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.Visit www.perk.com to learn more.About the RolePerk is scaling fast: 12,000+ customers, 1,800 people, and a platform that has expanded into Travel, Spend and Events. We've rebranded and we're building for category leadership.As Product Marketing Director you'll build the compelling narratives that communicate Perk's value proposition and set us apart from our competitors, run the go-to-market engine that turns product investment into commercial outcomes, and build the competitive intelligence function that keeps the whole company sharp. Your work will influence how Revenue wins deals and how product decides what we build next.This is a senior leadership role for someone who has built and led product marketing in high-growth B2B SaaS, has owned GTM for complex software products, and has a track record of turning product investment into commercial outcomes. You understand the finance buyer, you know how to build positioning that holds up under competitive pressure, and you've done this long enough to have a genuine point of view on what good looks like.You're an exceptional storyteller who can take a technically complex platform and make the value clear and compelling for a CFO-level buyer. You're comfortable operating at executive level across Product, Revenue, and Marketing. And you get into the detail because you want to - you want to be the person who knows this space better than anyone in the room.You'll lead the PMM team, setting the standard for the function, developing your team, and doing meaningful work yourself.What You’ll DoThe platform narrative Own how the market understands Perk. That means the core messaging architecture, how we position the T&S platform against the alternatives, and the "why Perk" story that runs from the website to the pitch deck to the sales conversation. A key objective is shifting market perception from individual products to a unified platform built for modern finance teams.Go-to-market and launches Own the end-to-end GTM strategy for new products and major launches. You'll be responsible for moving from reactive launches to a predictable, commercially focused engine that improves product adoption and reduces execution risk. Every significant launch should follow a consistent framework and land with commercial momentum, not just coverage.Market and competitive intelligence Build a best-in-class intelligence capability: competitive analysis, win/loss, customer research, and market signals that improve how we sell. You'll represent the voice of the...