Digital PR Growth Manager

Digital PR Growth Manager LocationBarcelonaEmployment TypeFull timeLocation TypeHybridDepartmentMarketingWe power people’s progress.At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.Meet the team!You'll join the Digital PR & Online Reputation team, the part of Preply responsible for building the trust and authority that makes us recommendable, wherever people look for a way to learn. That means ChatGPT, AI Overviews, and the LLMs people now ask before they ask anyone else. We build that authority through data-driven campaigns, product-led stories, earned media, and reputation signals across the platforms our future learners actually trust. This is an exciting opportunity to roll out our playbook before pivoting into huge new opportunities around expansion in 2027.As a Digital PR Manager for European Markets, you'll own the strategy and operations that make Preply visible, trusted, and chosen in DE, PL, and IT. You'll adapt and scale our global Digital PR playbook to local market realities by running DPR campaigns, building link magnets, managing reputation, and working across teams to create an authority moat that holds in both Google Search and LLMs. This is a role for someone who can read a market, build a plan, and execute it with discipline.What you’ll be doingDrive measurable improvements in Preply's visibility in Google Search and LLM-driven discovery across DE, PL, and IT, this is an impact-based role where success is defined by outcomes, not activity.Own end-to-end Digital PR & Reputation playbook and operations across DE, PL, and IT: adapting the global playbook to local market dynamics, competitive landscapes, and audience behaviours, with strategic support from your manager for Language and Non-language subjects.Design and run data-driven DPR campaigns and link magnet initiatives that build domain authority and improve Preply's visibility in Google Search and LLM-driven discovery.Manage online reputation across key platforms in European markets, monitoring community signals and coordinating responses that build brand trust consistently over time.Lead agency relationships and manage market-level budgets with a performance mindset: setting clear KPIs, holding partners accountable, and optimising spend toward authority and visibility outcomes.Collaborate cross-functionally with Content, SEO, Brand, and Product teams to adapt global assets into locally resonant campaigns, grounded in a working understanding of local ICPs.Track market shifts and algorithm changes, LLM behaviour, competitor moves, and recalibrate tactics with informed urgency to protect and extend Preply's authority position.Contribute to playbook development by documenting learnings, sharing what works by market, and raising the standard for how Preply executes Digital PR in European territories.What you need to succeed5+ years in Digital PR, earned media, or online reputation with a track record of building brand authority that translates to measurable search or visibility impact.Experience owning or contributing to multi-market strategies and comfortable adapting an established playbook or building strategy from scratch in markets with limited prior...