Are you looking to make an impact in the process control industry? We are seeking a Product Marketing Manager to develop strategies for new products and solutions within an industry-leading business unit. In this role, you will identify market opportunities, define product strategies, develop business cases, and help drive sales and profitability growth.
Working closely with customers, sales teams, marketing teams, and engineering teams across the globe, you will identify, define, and develop innovative product concepts that expand market share and address critical customer needs within the process control industry.
In This Role, Your Responsibilities Will Be:
- Monitor and communicate global market dynamics, including segment growth, emerging opportunities, industry trends, strategic account developments, competitive intelligence, and competitive product offerings to assess potential business impact.
- Analyze adjacent market opportunities and potential acquisition targets.
- Conduct market research and voice-of-customer activities to develop market requirements and customer value propositions for current and future products and features.
- Travel to customer locations and sales channel partners to gain direct insight into customer challenges, applications, and business needs.
- Identify target market opportunities and develop compelling business cases to support investment decisions.
- Develop business plans and define, refine, and maintain product requirements for new products identified through market research, ensuring alignment with market needs and effective communication to engineering teams.
- Communicate product vision, target market strategy, and project progress to stakeholders across Sales, Marketing, Engineering, and Leadership to gather feedback and maintain alignment.
- Manage field trials and new product introduction programs to support early customer adoption and market success.
- Develop marketing collateral, product bulletins, and training materials for newly released products.
- Analyze key business metrics, including bookings, market participation, run rates, quote conversion rates, and other performance indicators, and recommend corrective actions as appropriate.
Who You Are:
You anticipate future possibilities and translate them into breakthrough strategies that create customer value and drive business results. You build strong customer relationships and deliver customer-centric solutions while balancing multiple priorities and making sense of complex and sometimes contradictory information. You work collaboratively across organizational boundaries, building partnerships and fostering an environment where diverse perspectives contribute to successful outcomes.
For This Role, You Will Need:
- Bachelor's degree in Engineering, Marketing, Business, or a related field.
- Five (5) years or more of experience in process engineering, sales, business development, product management, product marketing, or a related field.
- Experience conducting market research and translating customer insights into business opportunities and product requirements.
- Experience developing business cases, product strategies, or go-to-market plans.
- Strong communication and presentation skills with the ability to interact effectively across technical, commercial, and leadership audiences.
- Ability to develop and maintain strong global working relationships.
- Ability to travel domestically and internationally up to 10%.
Preferred Qualifications That Set You Apart:
- MBA or advanced business degree.
- Experience in technical sales, market analysis, product management, or business development within the industrial automation market.
- Knowledge of process control products, applications, customers, and competitive landscapes.
- Understanding of the commercial and technical applications of control valves or similar industrial products.
- Experience evaluating adjacent market opportunities and acquisition targets.
- Experience developing financial models and business case evaluations.
- Previous people leadership experience or demonstrated capability to lead and develop a small team.
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our dedication to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
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