分析负责人，大客户销售（英语，普通话）
_corporate_fare_ Google _place_ Beijing, China; Shanghai, China; +2 more; +1 more
Mid
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
_info_outline_
X如果申请此职位，您将有机会从以下工作地点中选择自己首选的工作地点： Beijing, China; Shanghai, China; Shenzhen, Guangdong Province, China .
基本要求:
- 拥有学士学位，或具备同等水平的实践经验。
- 在媒体分析、广告销售、数字媒体和营销、咨询服务或财务分析领域有 8 年经验。
- 能够用中英文流利沟通，为客户关系管理工作提供支持。
优先条件:
- 拥有使用搜索引擎营销 (Google Ads)、网站分析平台（Google Analytics 和其他衡量套件产品）和品牌分析技术（漏斗上端分析）的经验。
- 能够熟练使用 SQL 提取和处理数据，或熟悉其他编程/脚本语言（R、Python、C++）。
- 有从事调研工作的背景，有营销分析、财务建模或统计分析经验。
- 能够分析大型数据集，并根据分析结果得出富有实用价值的洞见。
About the job
在当今瞬息万变的营销环境中，各种形式和规模的企业纷纷借助 Google 出色的广告解决方案发展业务。您要对销售充满热情，了解线上媒体，并且致力于帮助客户实现卓越的业务表现；在工作中秉持主人翁精神，快速应对变化，富有创新精神和战略思维，持续为 Google 和客户带来显著的价值增量；与客户建立相互信任的关系，了解他们的业务需求并据此制定卓有成效的解决方案，助力他们实现最宏伟的目标；与销售人员携手共赢，塑造广告在 AI 时代的美好未来，并为依赖 Google 实现重要目标的数百万公司和数十亿用户带来切实影响。
作为分析负责人，您将担任分析师、顾问和咨询专家，为金融和旅游行业的客户以及代理机构提供以数据为支撑的洞见，协助他们提升业务水平。您还将发挥影响力，引导团队成员和客户思考如何衡量营销工作带来的价值。在此职位上，您要与 Google 最顶尖的效果导向型广告主合作，最大限度地助力他们实现业务目标；以 Google 行业化销售团队成员的身份与广告代理机构和客户合作，针对行业特定领域内的客户和代理机构需求与相关人员交流掌握的信息；与跨职能团队合作，根据内外部工具的分析结果，向相关人员推介以数据为依据的综合性商机。Google 的大客户销售 (LCS) 团队不仅是全球顶尖品牌和代理机构的战略合作伙伴，更是引领行业潮流的思想领袖。我们不断打破客户对自身业务的认知，并持续探索 Google 助力客户发展业务的方式。我们专注于以极具竞争力的方式销售 Google 的全套广告解决方案（涵盖 Google 搜索、YouTube、效果衡量等平台），助力客户驾驭行业变革大潮并取得卓越的业务成果。作为 LCS 团队的一员，您将有独特机会站在技术前沿开展销售工作，包括与高管开展协作、影响市场开拓策略，以及交付切实成果，从而为全球主要企业带来深远影响，并强劲推动 Google 业务蓬勃发展。
Responsibilities
- 与媒体和分析领域的利益相关方通力合作，建立和维护良好的客户关系；根据对业务潜在风险和影响的评估，指导客户在投资和衡量决策上做出明智选择。
- 主导开展针对特定客户的衡量计划，根据客户在衡量和归因方面的不足制定路线图，帮助客户逐步提升衡量和归因能力。
- 指导客户设计和进行实验，以证明 Google 媒体的影响（例如搜索的价值等）；设计相关分析，以便利用产品、市场数据和平台发掘发展机会，提升媒体成效。
- 设法满足常见的客户业务需求，并在不同行业间分享最佳实践（分析方法、工具和框架）和客户成功案例。
- 推动客户采用衡量和归因解决方案，以便更好地评估 Google 和非 Google 媒体的价值，帮助客户提升衡量能力，并根据客户业务目标量化媒体建议的业务影响，通过制定相关建议来促使客户采取行动。
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