Wholesale Account Manager
We are seeking a commercially driven Wholesale Account Manager to lead and grow strategic digital wholesale partnerships across assigned accounts. This role is responsible for driving online sales, profitability, and brand visibility across partner e-commerce platforms while ensuring best-in-class execution of the brand's digital strategy.
As the primary point of contact for assigned wholesale partners, you will develop joint business plans, optimize digital performance, and lead seasonal go-to-market execution. Working closely with Merchandising, Marketing, Planning, and E-commerce teams, you will identify growth opportunities, enhance the consumer experience, and maximize brand performance across all digital touchpoints.
We are seeking a commercially driven Wholesale Account Manager to lead and grow strategic digital wholesale partnerships across assigned accounts. This role is responsible for driving online sales, profitability, and brand visibility across partner e-commerce platforms while ensuring best-in-class execution of the brand's digital strategy.
As the primary point of contact for assigned wholesale partners, you will develop joint business plans, optimize digital performance, and lead seasonal go-to-market execution. Working closely with Merchandising, Marketing, Planning, and E-commerce teams, you will identify growth opportunities, enhance the consumer experience, and maximize brand performance across all digital touchpoints.
Key Responsibilities:
- Own the commercial performance of assigned wholesale accounts.
- Deliver sales, margin, and profitability targets aligned with regional and global objectives.
- Develop and execute account plans to drive sustainable growth.
- Monitor key KPIs including sales, sell-in, sell-through, margins, and order book health.
- Identify opportunities to improve revenue, profitability, and operational efficiency.
- Manage forecasting, business reviews, and performance reporting.
- Oversee order book management, stock availability, and cancellations.
- Build strong relationships with key digital wholesale partners.
- Lead joint business planning and define shared growth objectives and activation calendars.
- Conduct regular business reviews focused on commercial performance, consumer trends, and growth opportunities.
- Serve as the key liaison between wholesale partners and internal teams including Ecom, Marketing, Merchandising, Planning, and Operations.
- Drive continuous improvement through data-driven recommendations and action plans.
- Lead seasonal sales campaigns, market appointments, and sell-in activities.
- Present seasonal collections, assortments, pricing strategies, and commercial priorities.
- Drive execution of the seasonal go-to-market process across assigned accounts.
- Manage key milestones including sales meetings, assortment reviews, and post-season evaluations.
- Translate brand strategy into account-specific action plans that maximize sell-in and sell-through.
- Support new product launches and commercial initiatives.
- Partner with Merchandising and Planning teams to optimize account assortments.
- Recommend product investments, replenishment opportunities, and inventory actions.
- Analyze product performance and market trends to drive productivity.
- Gather customer and account insights to support future product development.
- Monitor competitive activity and identify growth opportunities.
- Analyze customer behavior, site performance, and market trends to identify growth opportunities.
- Monitor conversion drivers, pricing architecture, promotional effectiveness, and competitive activity.
- Partner with Marketing and E-commerce teams to improve consumer engagement and digital experience.
- Provide recommendations on assortment, replenishment, and product investment strategies based on performance data.
- Identify opportunities to expand business within existing digital wholesale accounts.
- Support the acquisition and onboarding of new digital wholesale partners.
- Develop business cases and growth strategies for emerging channels and marketplaces.
- Contribute to strategic projects that enhance digital distribution and profitability.
- Collaborate cross-functionally to ensure alignment on business priorities and customer needs.
- Maintain clear communication across internal and external stakeholders.
- Proactively resolve commercial and operational issues.
- Represent and uphold brand values across all customer interactions.
Commercial Performance
Account Management
Go-to-Market & Seasonal Execution
Product & Assortment Management
Consumer & Trading Performance
Business Development
Stakeholder Management
Profile:
- 5+ years of experience in digital wholesale, e-commerce, key account management, or related commercial roles.
- Strong understanding of online retail, digital merchandising, and e-commerce trading principles.
- Proven track record of driving digital sales growth and managing strategic accounts.
- Experience working with major online retailers, marketplaces, or digital wholesale partners.
- Strong analytical skills with proficiency in Excel, BI tools, Google Analytics, or similar reporting platforms.
- Excellent communication, presentation, and stakeholder management skills.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Commercially minded, data-driven, and results-oriented.
- Fluent in English. Additional languages are an advantage.
- Achievement of sales, margin, and profitability targets.
- Growth in online sales, conversion, AOV, and sell-through.
- Improvement in digital visibility, content quality, and product discoverability.
- Execution of seasonal campaigns and digital go-to-market initiatives.
- Forecast accuracy and inventory productivity.
- Growth of digital wholesale accounts.
- Successful onboarding and development of new digital partners.
- Compliance with brand standards across all digital touchpoints.
Key Success Metrics