Lifecycle Marketing Manager

Skip To Job Description Help us build a better economy that works for everyone GoodPower is at an exciting, pivotal moment as we launch our new 2030 Strategic Plan. Between now and the end of the decade, we are leveling up all areas of our work, and plan to grow our organization by 5x to meet this critical moment with boldness and excellence. We are seeking talented, professional, creative and highly skilled teammates who are are energized by a dynamic, fast-paced work environment of continuous growth. At GoodPower, we love our jobs, our mission, and what we can do together. GoodPower offers an excellent overall compensation package which includes a competitive base salary commensurate with skills and experience; 95% employer-paid medical, dental, and vision insurance, HSA, and FSA plans; 403b retirement savings plan with matching company contributions; paid vacation, sick leave, floating holidays, volunteer days and 13 paid holidays; monthly internet and wellness stipend; and paid parental leave and sabbatical program. GoodPower is an equal opportunity employer that deeply values diversity, equity, and inclusion. We strongly encourage applications from people of color, Indigenous people, individuals who experience gender oppression, people with disabilities, and members of the LGBTQIA+ community. Lifecycle Marketing Manager Remote Full Time Mid Level Share Remote-based in the US OverviewGoodPower works to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.We operate at the intersection of digital media, smart tech, elections, and renewable energy advocacy. We aim to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies.At GoodPower, we are building a team of talented, driven doers who thrive in fast-paced, mission-oriented environments. We value problem solvers who combine strategic thinking with an orientation toward action. We seek collaborative leaders who can inspire and develop others. Our people are eager to innovate, adapt, and scale efforts that can transform the renewable energy economy and strengthen democracy. Job SummaryGoodPower  is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage our supporter journey strategy. This role will design, execute, and optimize cross-channel lifecycle programs that move users from awareness to Members — and from one-time participants to lifelong climate champions.You will be responsible for architecting & tracking full-funnel, multi-touch journeys across email, SMS, Messenger, social ads, and emerging channels — powered by GoodPower’s growing first-party data infrastructure. You’ll partner closely with Membership Mobilization Manager, creative, digital ads, and data science teams to create high-performing, personalized experiences that drive engagement, advocacy, donations, and retention.This is a full time, remote position based anywhere in the United States. The Membership Mobilization Manager will work from home, meet regularly by video chat with GoodPower team members, partners and youth, and conduct activities both online and in-person. The Membership Mobilization Manager must be available for regular travel within the United States to participate in conferences, select actions, events, and to attend staff retreats. This position reports to the Sr. Director of Digital Marketing.  Key ResponsibilitiesDevelop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention.Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat,...