B2B Marketing Specialist - Franchise Development

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a B2B Marketing Specialist - Franchise Development to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

The Marketing Specialist will manage the development and execution of key marketing strategies and tactics to support our domestic Franchise Development teams as we grow our franchise network.

The Marketing Specialist will support the Sr. Director, Global B2B Franchise Development Marketing in all aspects of paid, owned and earned marketing to create interest in, and consideration of, our four franchise brands – Anytime Fitness, Orangetheory Fitness, Waxing the City and The Bar Method - with prospective franchisees. This includes creating awareness and consideration of the franchising opportunities with our brands, driving leads to our Franchise Development sales team, and supporting their engagement with leads as they move through the funnel and into a signed Franchise Agreement.

The Marketing Specialist will work with the Sr. Director, Global B2B Franchise Development Marketing, the Franchise Development team, and collaborate with the Purpose Brands Marketing department as well as external agency and freelance partners. This is a unique opportunity for someone interested in franchise development, marketing and health & wellness!

 

Purpose/Impact: (Duties & Essential Functions)

• Assist Director, B2B /Franchise Development Marketing in all aspects of marketing support of Franchise Development team
• Oversee project management of all active projects, building project schedules and managing budgets
• Manage approvals of creative work product, routing through internal departments and giving feedback to external partners.
• Independently develop or update creative for digital or print franchise development marketing materials as needed
• Participate in and support weekly agency status calls and monthly executive business performance meetings
• Plan and manage trade shows & events, working with our team and the event/venue to successfully execute the event, handling all required communications and documentation
• Lead all franchise development broker marketing efforts including digital & print marketing materials and collateral to support broker events
• Develop and execute targeted email marketing for all four brands including campaign setup in the CRM system and content development
• Develop and execute weekly LinkedIn content calendar for Purpose Brands account and all four brand accounts
• Assist internal team and PR agency in facilitating earned media opportunities with franchisees for all four brands
• Secure, update and promote all 3rd party franchising awards/badges and listings
• Assist in reporting & analytics of paid, owned and earned marketing, measuring performance and capturing and sharing key results
• Build strong relationships with both internal and external partners as well as franchisees
• Other lead-generation and lead-nurture tactics, as assigned

Strengths:

• Inherent sense of personal responsibility and ownership
• Strong attention to detail and the ability to manage and prioritize multiple projects and deadlines in a fast-paced environment
• Excellent written and verbal communication skills
• Results-oriented, driven to deliver agreed-upon outcomes amidst changing priorities and resourcing
• Strategic thinker with an ability to learn and grasp new concepts and move quickly
• Flexible and adaptable, comfortable with ambiguity and change
• Continuous optimizer of process, practices and the status-quo
• An understanding of how franchising works
• Keen mind and eye for what creative design and marketing content will be compelling to a potential franchisee/entrepreneur
• Ability to move work forward independently
• Technical skills to execute marketing tactics and pull reporting in digital platforms (i.e., CRM, LinkedIn, etc.)

Background:

• Experience in a marketing or advertising department or agency, handling a variety of different projects
• Experience working with sales or development teams and/or on lead gen marketing projects a plus
• Experience with presentation preparation and email platforms, CRMs and/or Adobe Suite products a plus

Salary Range: $70k - $80k

 

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.