Shape the Narrative as Global Industry Marketing Lead
Architect and drive high-impact global marketing strategies that translate cutting-edge technology into human-centric stories. You will collaborate across global teams to build unified messaging, fuel dynamic campaigns, and deeply understand our survey and mapping audience to position Trimble as their trusted technology partner.
What Makes This Role Great:
In this role, you will serve as the strategic marketing engine behind Trimble’s global geospatial narrative, transforming complex engineering into powerful value propositions. You will enjoy high visibility and the creative freedom to architect integrated strategies that directly shape market perception and drive sales pipeline growth.
Key Exciting Responsibilities:
* Architect and execute the global marketing strategy for our survey and mapping audiences, directly aligning initiatives with core business goals.
* Partner across GTM, product, and sales teams to translate complex technology into compelling value propositions across owned, paid, and earned media channels.
* Lead high-visibility integrated programs spanning digital campaigns, high-touch events, and thought leadership.
* Design and deploy demand generation strategies to attract, nurture, and convert qualified leads for a healthy pipeline.
* Cultivate cross-functional consensus and build collaborative relationships across global product, sales, regional, and executive stakeholders.
Essential Skills & Experience:
* Proven end-to-end B2B marketing expertise spanning campaign development, messaging, content creation, and events.
* Agile learner with a curious mindset, capable of rapidly mastering new technical ecosystems and customer pain points.
* Outstanding cross-functional navigator who excels at influencing without authority in complex matrix environments.
* Master storyteller adept at converting technical features into benefit-driven messaging for targeted audience.
* Proactive, self-directed work ethic with experience collaborating across global time zones.
Bonus Points For:
* Experience driving marketing strategies within the geospatial, surveying, mapping, or AEC sectors.
* Familiarity with enterprise-level lead conversion and demand generation frameworks.
Logistics Location:
* Westminster, CO (Onsite)
* Travel Requirement: 10-20%
Why You'll Love Working With Us
At Trimble, we're not just a company that "does good"—we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world's most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow.
* You'll work on projects that truly matter: Our purpose-driven culture means you'll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste.
* Collaborate with like-minded people: Our strong internal culture is a "hidden gem." You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We're a company of "visionary pragmatists" who think boldly and build things that work.
* Be an owner: Trimble thrives on individuals who take initiative and embrace ownership. You'll find an entrepreneurial spirit where success is often "self-authored," empowering proactive "doers."
Industry Marketing Lead, Global Marketing Manager, B2B Marketing, Strategic Messaging, Geospatial Marketing, Demand Generation, Campaign Strategy, Product Marketing, Marketing Architect, Cross-Functional Leadership
Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This...
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