Growth Marketing Analyst – Simplii Financial

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

Simplii Financial is a modern, customer-first organization where growth is driven by insight, experimentation, and a deep understanding of client needs. As a Growth Marketing Analyst, you'll contribute to the strategy and execution of lifecycle marketing campaigns that support engagement, conversion, and retention across the client journey. You'll analyze customer and campaign data to help shape campaign direction, develop targeted communications that reach the right audience at the right time, and measure performance to continuously improve results. Working as part of the Growth team, you'll partner closely with Digital Expansion, Product, Analytics, and Martech specialists to deliver campaigns aligned to business priorities and customer needs. You'll also contribute to reporting, segmentation, and ongoing test-and-learn activities that help the team make informed, data-driven decisions.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Campaign strategy and execution - Contribute to the development and execution of lifecycle marketing campaigns across acquisition, onboarding, engagement, and retention. Support the design of multi-step customer journeys and partner with Martech specialists to bring campaigns to life through tools such as Braze and Adobe Target.

• Data-driven insight - Analyze customer and campaign performance data to identify trends, uncover opportunities, and inform campaign strategy. Translate findings into clear recommendations that strengthen future campaign performance.

• Segmentation and personalization - Build your understanding of the customer lifecycle and support segmentation strategies that improve message relevance, personalization, and conversion across different audiences and stages.

• Performance measurement - Track campaign performance against key metrics, contribute to dashboards and reporting, and help identify what is working, where improvements are needed, and what should be tested next.

• Cross-functional partnership - Collaborate with partners across Growth, Digital Expansion, Product, and Analytics to ensure campaigns reflect customer needs, product priorities, and business goals. Communicate clearly on progress, insights, and support required.

Who you are

• You have relevant experience. You bring 3-5 years of experience in growth marketing, lifecycle marketing, digital marketing, or a related field. You have experience contributing to campaign strategy and execution in a cross-functional environment.

• You're comfortable working with marketing technology and data. Familiarity with platforms such as Braze, Adobe Analytics, or Adobe Target is an asset. You don't need to be the technical expert, but you're confident partnering with specialists and using data to inform decisions.

• You're client-focused. You think first about the person receiving the message and whether the communication is useful, timely, and relevant. You help ensure campaigns create value for clients while supporting business outcomes.

• You're analytically curious. You look beyond campaign results to understand what the data is telling you and how it can improve future strategies. You enjoy turning insights into practical recommendations.

• You're a clear communicator and collaborative partner. You can help brief campaigns, share results, and explain recommendations in a way that's easy for different audiences to understand. You contribute positively to a team environment where ideas and feedback are shared openly.

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 21st Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Business Cases, Business Development, Business Planning, Market Research, Product Analysis, Product Development, Product Management