Field Marketing Manager

Field Marketing Manager LocationSan Francisco; New YorkEmployment TypeFull timeLocation TypeOn-siteDepartmentMarketingCompensation$125K – $170K • Offers EquityActual compensation will depend on experience and skills. In addition to salary, we offer meaningful early-stage equity and a range of benefits to support your well-being and growth — including comprehensive health coverage, flexible PTO, daily lunches and snacks, onsite gym access, and regular team events and offsites.Who We AreServal is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others. Role OverviewThe opportunities that matter most are often the hardest to get in front of. As our Field Marketing Manager, you'll work side by side with Sales to bring field programs to life across segments and help execute account-based marketing (ABM) plays for our most important accounts. This is a hands-on role for someone early in their career who's eager to learn fast, get creative, and see their work directly open doors and move deals forward.You'll get real ownership from day one, plus coaching and room to grow. As our West Coast presence expands, so will your scope, budget, and responsibility.Who You AreCreative and curious. You see an opening where others see a closed door, and you're always looking for a fresh angle to reach the accounts that matter.Not afraid to try new things. You'd rather test something bold than default to "the way it's always been done" - and you learn quickly from what works and what doesn't.A doer. You're happy to roll up your sleeves: pulling a report, coordinating with a venue, prepping event logistics, or dreaming up an eye-catching way to grab a prospect's attention.What You'll DoHelp plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.What You'll Need1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).Strong organizational skills and attention to detail - you...