Sr. Go-to-Market Lead, AI Agent Platform
Seattle, WA · Atlanta, GA · New York, NY · Herndon, VA · San Francisco, CAFull-timePosted Jul 28, 2026
Are you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, GenAI background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new strategic and data-driven businesses? Join the Generative AI specialist team as a Business Development Specialist!
Within the Worldwide Data and AI GTM team, this position is a part of the Amazon Bedrock AgentCore Go-To-Market (GTM) Specialist team, where you will lead GTM strategy for AgentCore service. We define go-to-market (GTM) strategy for Amazon Bedrock AgentCore and lead cross-functional initiatives to expand existing markets, develop scalable programs to drive adoption, and identify new opportunities.We create sales plays, leverage partners, and build new initiatives that drive results for our customers. We provide critical feedback from customers to inform our product roadmap, and work closely with our partner network to build an ecosystem supporting our customers’ goals. In emerging areas, we play a critical role as the “first in” teams to build markets for new services, domains, or solutions.
This involves activities including market sizing, working with your counterparts from across the globe to build an opportunity pipeline, working with customers to understand use cases and technical requirements, working with foundation model partners to develop joint GTM strategies, creating content to train the field teams, driving industry thought-leadership, working with product teams to define new features. As the ideal candidate, you possess a business and technology background that enables you to lead and drive engagements with customers from various segments, from startups to multinational enterprises, as well was to work with partners to develop GTM and co-sell motions. You have domain expertise in generative AI and key ML powered use cases. You have the technical depth to articulate the benefits of Amazon Bedrock AgentCore to data scientists and C-Level executives. In addition, you have a good understanding of the AI Agent Platform and AgenticAI market trends, ecosystem, opportunities, and are passionate about market development and evangelism. You will need to be adept at interacting, communicating, and partnering with teams within AWS (product, solutions architecture, sales, marketing, partner, and professional services) and externally with customers and model providers. You will drive the development of the GTM plan for building and scaling adoption of Amazon Bedrock, interact with customers directly to understand their business problems, and work with and model providers and our solutions architects to help them define and implement scalable GenAI solutions to solve them.
Key job responsibilities
- Lead Amazon Bedrock AgentCore GTM to orchestrate sales motions for sales, marketing, partner, product, training, and professional services teams.
- Leverage your deep domain expertise to create best in class field enablement and sales strategy.
- Support field teams in solution building for high priority customers.
- Bring market signals back to product teams to drive innovation on AWS product roadmaps.
- Own reporting and planning cadences to AWS executives on GTM plan execution.
- Demonstrate thought leadership and be able to credibly represent AWS at industry events, conferences, symposiums, etc.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- 5+ years of developing, negotiating and executing business agreements experience
- Experience presenting to both technical and non-technical executive audiences
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements
- Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting
- Experience building and managing a healthy sales pipeline focused on driving revenue, adoption, and market penetration
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
- Experience working and communicating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architect teams, product management and account management teams
- Experience in technology-related account management or field sales roles
- Experience defining requirements and using data and metrics to draw business insights
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, San Francisco - 162,700.00 - 220,200.00 USD annually
USA, GA, Atlanta - 147,900.00 - 200,100.00 USD annually
USA, NY, New York - 162,700.00 - 220,200.00 USD annually
USA, VA, Herndon - 147,900.00 - 200,100.00 USD annually
USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually
Within the Worldwide Data and AI GTM team, this position is a part of the Amazon Bedrock AgentCore Go-To-Market (GTM) Specialist team, where you will lead GTM strategy for AgentCore service. We define go-to-market (GTM) strategy for Amazon Bedrock AgentCore and lead cross-functional initiatives to expand existing markets, develop scalable programs to drive adoption, and identify new opportunities.We create sales plays, leverage partners, and build new initiatives that drive results for our customers. We provide critical feedback from customers to inform our product roadmap, and work closely with our partner network to build an ecosystem supporting our customers’ goals. In emerging areas, we play a critical role as the “first in” teams to build markets for new services, domains, or solutions.
This involves activities including market sizing, working with your counterparts from across the globe to build an opportunity pipeline, working with customers to understand use cases and technical requirements, working with foundation model partners to develop joint GTM strategies, creating content to train the field teams, driving industry thought-leadership, working with product teams to define new features. As the ideal candidate, you possess a business and technology background that enables you to lead and drive engagements with customers from various segments, from startups to multinational enterprises, as well was to work with partners to develop GTM and co-sell motions. You have domain expertise in generative AI and key ML powered use cases. You have the technical depth to articulate the benefits of Amazon Bedrock AgentCore to data scientists and C-Level executives. In addition, you have a good understanding of the AI Agent Platform and AgenticAI market trends, ecosystem, opportunities, and are passionate about market development and evangelism. You will need to be adept at interacting, communicating, and partnering with teams within AWS (product, solutions architecture, sales, marketing, partner, and professional services) and externally with customers and model providers. You will drive the development of the GTM plan for building and scaling adoption of Amazon Bedrock, interact with customers directly to understand their business problems, and work with and model providers and our solutions architects to help them define and implement scalable GenAI solutions to solve them.
Key job responsibilities
- Lead Amazon Bedrock AgentCore GTM to orchestrate sales motions for sales, marketing, partner, product, training, and professional services teams.
- Leverage your deep domain expertise to create best in class field enablement and sales strategy.
- Support field teams in solution building for high priority customers.
- Bring market signals back to product teams to drive innovation on AWS product roadmaps.
- Own reporting and planning cadences to AWS executives on GTM plan execution.
- Demonstrate thought leadership and be able to credibly represent AWS at industry events, conferences, symposiums, etc.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
Basic qualifications
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- 5+ years of developing, negotiating and executing business agreements experience
- Experience presenting to both technical and non-technical executive audiences
- Experience developing strategies that influence leadership decisions at the organizational level
Preferred qualifications
- Master's degree in business, data science, public administration, finance, engineering, human resources, or related field, or PMP certificate- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements
- Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting
- Experience building and managing a healthy sales pipeline focused on driving revenue, adoption, and market penetration
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
- Experience working and communicating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architect teams, product management and account management teams
- Experience in technology-related account management or field sales roles
- Experience defining requirements and using data and metrics to draw business insights
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 162,700.00 - 220,200.00 USD annually
USA, GA, Atlanta - 147,900.00 - 200,100.00 USD annually
USA, NY, New York - 162,700.00 - 220,200.00 USD annually
USA, VA, Herndon - 147,900.00 - 200,100.00 USD annually
USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually