Content Manager - B2B Content Marketing

Job Summary:

The Content Manager will be responsible for creating and managing a variety of content across multiple formats including video, emails, social media posts, blog posts, case studies, eBooks, sales whitepapers, and more. The ideal candidate will have extensive experience in B2B content development, content distribution planning, and metrics analysis to guide decision-making. Familiarity with HubSpot and Salesforce is essential, as is the ability to support the creation and execution of fully integrated campaigns across traditional and digital channels. Experience in the energy industry is preferred.

Minimum Qualifications: (Education, Experience, Knowledge, and Skills):

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Minimum of 5 years of experience in B2B content marketing.
• Experience building productive working relationships with engineering,
  architecture, and other technical teams.
• Proven track record of developing and executing successful digital content
  strategies.
• Proficient in using HubSpot and Salesforce for content management and
  marketing automation.
• Experience in producing web and podcasts including proficiency in Adobe
  Premiere or other editing tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to conduct interviews with technical staff and executives to extract
  valuable insights.
• Creative problem-solver with strong analytical skills to make data-driven
  decisions.
• Experience working with external vendors and agencies managing marketing
  materials.
• Curiosity driven with a willingness to learn about the energy industry and
  mechanical infrastructure.

Job Duties and Responsibilities:

Content Strategy Development:

• Implement a full funnel, omnichannel content marketing strategy.
• Craft and manage a diverse range of content, including blogs, white
  papers, eBooks, data reports, and other published materials.
• Create content distribution plans to maximize reach and engagement.
• Analyze content performance metrics and make data-driven decisions to
  optimize strategies.

Content Creation and Management:

• Conduct customer and technical staff interviews to produce multimedia
  content packages.
• Maintain brand voice and standards.
• Draft and produce both longform and digestible video content.
• Work with web team on content management of the website.
• Coordinate quarterly marketing strategies with internal and external
  stakeholders.

Campaign and Project Management:

• Help identify new marketing channel opportunities and create content
  tailored for these platforms.
• Manage brand marketing tasks and collateral updates, especially during
  ongoing rebranding efforts.
• Help run fully integrated marketing campaigns covering both traditional
  and digital channels.

Working Conditions:

• This position is hybrid.
• Occasional travel may be required for training or meetings.
• Must be able to work flexible hours to accommodate different time zones
  (Central/Eastern/Mountain/Pacific), if necessary.
• Be flexible for after-hours tasks, as needed.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign duties and responsibilities at any time, based on business needs.

About Us

PowerSecure, a Southern Company subsidiary, is a leading provider of innovative energy solutions to electric utilities and their industrial, institutional, and commercial customers.

Join Our Power Team!

We invest in high-value and cost-effective benefits for our employees. Our benefits package includes:

• Medical, dental, vision and life insurance coverage
• Competitive pay and a matching 401 (k) plan
• Vacation, Company Holidays, Paid Time Off (PTO- personal and sick days)
• Flexible spending accounts/Health savings account
• Wellness Incentive Programs
• Employee Referral Program
• Tuition Reimbursement

PowerSecure is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.