SEO Associate

<p><strong>SEO Associate</strong></p><p><br></p><p><strong>Department: </strong>Marketing & Growth</p><p><strong>Location: </strong>Mumbai (Work from Office)</p><p><strong>Employment Type: </strong>Full-Time</p><p><strong>Experience Level: </strong>1-3 Years</p><p><br></p><p><strong>About the Role</strong></p><p>We're looking for a hands-on, execution-driven SEO Associate who thrives on getting things done - not just planning them. This is primarily an SEO role - organic search (on-page, technical, off-page) will be your core, day-to-day focus - with added scope to cover how discovery is evolving: AI Overviews and answer engines (AEO/GEO), community-led search visibility (Reddit, Quora), and app store visibility (ASO) where relevant to the business.</p><p>This is not a strategy-only or reporting-only role - you'll be expected to roll up your sleeves, implement changes, run experiments, track outcomes, and iterate fast.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p>Core SEO Execution</p><ul><li>Own and drive organic search rankings and quality traffic growth as the primary goal of this role - not just visibility, but traffic that converts</li><li>Conduct keyword research, search intent mapping, and content gap analysis focused on high-intent, high-relevance queries</li><li>Execute on-page SEO: meta tags, headers, internal linking, schema markup, content optimization</li><li>Perform technical SEO audits - crawlability, indexation, site speed, Core Web Vitals, mobile usability, canonicalization</li><li>Manage and maintain XML sitemaps, robots.txt, redirects, and structured data implementation</li><li>Collaborate with content and design teams to optimize existing pages and new content for search performance</li><li>Monitor rankings, organic traffic quality (engagement, bounce rate, conversions), and overall performance using tools like Google Search Console, GA4, Ahrefs/SEMrush/Screaming Frog</li></ul><p>Backlinking & Off-Page SEO</p><ul><li>Build and execute link-building campaigns - guest posting, HARO/journalist outreach, resource-page link building, broken-link building, digital PR</li><li>Identify and prioritize link prospects based on domain authority, relevance, and topical fit</li><li>Run outreach at scale (email sequences, follow-ups, relationship management with publishers/bloggers)</li><li>Audit backlink profile regularly - disavow toxic/spammy links, track referring domain growth, benchmark against competitors</li><li>Explore and secure link/mention opportunities via partnerships, sponsorships, and collaborations</li></ul><p>Community & Forum Visibility (Reddit, Quora)</p><ul><li>Build and execute a presence strategy on Reddit and Quora to drive organic visibility, brand mentions, and referral traffic</li><li>Identify high-intent subreddits/Quora spaces relevant to the business and engage authentically (not spammy self-promotion)</li><li>Answer relevant questions, seed discussions, and monitor brand/competitor mentions across these platforms</li><li>Treat Reddit/Quora content as a visibility channel for both traditional SEO (these platforms rank heavily in SERPs) and AI/answer engines (LLMs frequently cite Reddit and Quora threads)</li></ul><p>AI Adoption & Modern Search Tactics</p><ul><li>Leverage AI tools (ChatGPT, Claude, Gemini, Perplexity, SEO-specific AI tools) to speed up research, content briefs, topic clustering, and reporting</li><li>Build repeatable AI-assisted workflows for content optimization, competitor analysis, and technical audits</li><li>Stay updated on how Google's AI Overviews, SGE, and algorithm updates impact organic visibility</li></ul><p>AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization)</p><ul><li>Optimize content to appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search surfaces</li><li>Structure content for extractability - clear answers, structured data, FAQ schema, concise definitions, and citation-worthy formatting</li><li>Track brand visibility and citations within AI/answer engines, not just traditional SERPs</li><li>Experiment with content formats (structured Q&A, comparison tables, entity-rich content) that perform well in generative search results</li><li>Partner with content teams to build an AI-search-ready content framework across the website</li></ul><p>ASO (App Store Optimization) - Secondary Scope</p><ul><li>Optimize app store listings (Apple App Store, Google Play) - title, keywords, description, screenshots, and ratings/reviews strategy - if the business has a mobile app</li><li>Track keyword rankings and conversion rate (impressions to installs) within app stores</li><li>Apply relevant SEO principles (keyword research, competitor analysis, iterative testing) to app store visibility</li></ul><p>Reporting & Collaboration</p><ul><li>Prepare weekly/monthly performance reports covering traditional SEO KPIs, backlink growth, Reddit/Quora visibility, ASO performance (if applicable), and emerging AEO/GEO visibility metrics</li><li>Work closely with content writers, developers, and paid media teams to ensure SEO is embedded across the funnel</li><li>Flag technical or content issues proactively and drive them to resolution</li></ul><p><br></p><p><strong>Requirements</strong></p><ul><li>1-3 years of hands-on SEO experience (agency or in-house) - this is a core requirement, not a nice-to-have</li><li>Strong working knowledge of on-page, technical, and off-page SEO fundamentals, including hands-on backlink building and outreach</li><li>Familiarity with SEO tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar</li><li>Experience running or contributing to link-building/outreach campaigns</li><li>Comfort engaging on Reddit/Quora for visibility - understands community norms and how to avoid coming across as spam</li><li>Practical experience using AI tools to support SEO workflows (content briefs, research, audits, reporting)</li><li>Working understanding of AEO/GEO concepts and how generative AI is changing search behavior</li><li>Basic understanding of HTML/CSS and how it impacts SEO implementation</li><li>Strong bias for execution - comfortable moving from analysis to implementation quickly</li><li>Good written communication skills for content collaboration, outreach, and reporting</li></ul><p><br></p><p><strong>Good to Have</strong></p><ul><li>Experience with schema markup (JSON-LD) implementation</li><li>Exposure to CMS platforms (WordPress, Webflow, Shopify, etc.)</li><li>Basic exposure to ASO tools/practices (App Store Connect, Google Play Console, App Radar, etc.)</li><li>Basic understanding of prompt engineering for AI-search optimization</li><li>Prior experience tracking brand mentions/citations in AI chatbots or answer engines</li></ul><p><br></p><p><strong>What Success Looks Like in This Role</strong></p><ul><li>Consistent, measurable improvement in organic keyword rankings and search visibility</li><li>Growth in quality organic traffic - engaged sessions, low bounce rate, and higher on-site conversions, not just raw traffic volume</li><li>Increased content visibility/citations within AI Overviews and answer engines</li><li>Faster turnaround on SEO implementation (technical fixes, on-page updates, content optimization)</li><li>A well-documented, repeatable SEO + AI-search workflow that scales with the team</li></ul><p><br></p><p><strong>Why Join Us</strong></p><ul><li>Work at the intersection of traditional SEO and the next wave of AI-driven search</li><li>High ownership role with direct impact on organic growth</li><li>Opportunity to build and shape AEO/GEO practices early, ahead of most of the industry</li></ul>