Strategic Product Marketing Manager (Upstream & Product Strategy)

Role responsibilities

The role focuses on upstream product strategy, including building business cases for new market entry and shaping the product roadmap. It involves analyzing competitor vulnerabilities and managing Faculty Advisory Boards to establish academic trust and positioning.

Requirements

Requires 4+ years of experience in Product Marketing, Strategy, or Consulting, with a strong ability to present data-driven strategies to executives. Experience in EdTech or high-skepticism B2B industries is highly desired.

Key skills

Product Marketing, Product Strategy, Management Consulting, Market Analysis, Business Case Development, TAM/SAM Analysis, Competitive Analysis, Product Roadmap Planning, Faculty Advisory Board Management, Positioning Blueprints, Messaging Architecture, Executive Communication, B2B Strategy, EdTech Expertise, Community Building

Keywords

EdTech, Upstream Strategy, TAM, SAM, ROI, Product Roadmap, Competitive Wedge, B2B, Courseware, Academic Disciplines, Market Entry, Positioning, Messaging, Faculty Advisory Boards, Product Management, Management Consulting