Director – US Oncology - GI Marketing

Career Areas Career Stories Join Talent Community Candidate Login English English Italiano Español Français Português Norsk Deutsch 日本語 Bahasa melayu 中文 (简体) 中文 (繁體) 한국어 ภาษาไทย Nederlands Polski Yкраїнська Hrvatski Ελληνικά Magyar čeština Türkçe Pусский Haitian עברית Brazilian Português Dansk Suomi Svenska Français (Canada) Português (Portugal) Careers Home Life at BMS Career Areas Student Opportunities Events How We Recruit Career Stories Search this site Join Talent Community Candidate Login English English Italiano Español Français Português Norsk Deutsch 日本語 Bahasa melayu 中文 (简体) 中文 (繁體) 한국어 ภาษาไทย Nederlands Polski Yкраїнська Hrvatski Ελληνικά Magyar čeština Türkçe Pусский Haitian עברית Brazilian Português Dansk Suomi Svenska Français (Canada) Português (Portugal) Single PositionView All JobsDirector – US Oncology - GI MarketingPrinceton - NJ - USApply NowFind out how well you match with this jobUpload your resumeJob descriptionLife at BMSWorking with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.Position Summary:The Director, U.S. Oncology Marketing – GI will serve as a strategic leader responsible for driving the commercial success of key gastrointestinal oncology brands across hepatocellular carcinoma (HCC), colorectal cancer (CRC), and upper gastrointestinal (UGI) indications. This role will lead brand strategy development and execution across the portfolio, translating complex clinical data, market dynamics, and customer insights into differentiated, actionable strategies that deliver growth and patient impact.The Director will operate as a core member of the cross-functional GI tumor leadership team, partnering closely across Medical, Sales, Market Access, Regulatory, and Commercial Operations to ensure seamless execution and alignment.Key Responsibilities:Lead development of integrated brand strategies across HCC, CRC, and UGI indications, ensuring alignment to portfolio and enterprise prioritiesTranslate clinical data, competitive dynamics, and customer insights into clear strategic direction and growth opportunitiesDrive annual brand planning, long-range forecasting inputs, and lifecycle management strategy across indicationsIdentify key opportunities and barriers across lines of therapy and tumor types, shaping proactive strategic responsesOversee development and execution of HCP (and where applicable, patient) marketing strategies, including omnichannel engagement plansEnsure flawless execution of key tactics, from concept through approval and deployment, in partnership with agency and internal stakeholdersChampion data-driven optimization of marketing programs, leveraging analytics and performance insightsLead interpretation of primary and secondary market research to identify evolving customer needs and market trendsContinuously monitor competitive landscape and treatment paradigm shifts to inform strategy and messagingSynthesize insights into clear, compelling recommendations that influence cross-functional decision makingServe as a key integrator across matrix partners including Medical Affairs, Sales, Access, Regulatory, and Analytics to ensure aligned strategy and...